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I am experienced in delivering informative, engaging copy, developing strategies, crafting executions, and presenting big engaging creative ideas that work across a wide range of media formats to increase brand awareness and effectively promote products and services. I am also skilled in producing creative and informative writing across numerous media platforms such as digital, TV, DM, outdoor, and press. I pay strong attention to detail and work well within a team. I am a family man with a natural interest in reading and writing and am always able to meet deadlines. I enjoy creating impactful work that resonates across different media and audiences.…I am experienced in delivering informative, engaging copy, developing strategies, crafting executions, and presenting big engaging creative ideas that work across a wide range of media formats to increase brand awareness and effectively promote products and services. I am also skilled in producing creative and informative writing across numerous media platforms such as digital, TV, DM, outdoor, and press. I pay strong attention to detail and work well within a team. I am a family man with a natural interest in reading and writing and am always able to meet deadlines. I enjoy creating impactful work that resonates across different media and audiences.

Bayu Dirgantara S

Creative Director, Copywriter, Video Editor, +2

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I am experienced in delivering informative, engaging copy, developing strategies, crafting executions, and presenting big engaging creative ideas that work across a wide range of media formats to increase brand awareness and effectively promote products and services. I am also skilled in producing creative and informative writing across numerous media platforms such as digital, TV, DM, outdoor, and press. I pay strong attention to detail and work well within a team. I am a family man with a natural interest in reading and writing and am always able to meet deadlines. I enjoy creating impactful work that resonates across different media and audiences.…I am experienced in delivering informative, engaging copy, developing strategies, crafting executions, and presenting big engaging creative ideas that work across a wide range of media formats to increase brand awareness and effectively promote products and services. I am also skilled in producing creative and informative writing across numerous media platforms such as digital, TV, DM, outdoor, and press. I pay strong attention to detail and work well within a team. I am a family man with a natural interest in reading and writing and am always able to meet deadlines. I enjoy creating impactful work that resonates across different media and audiences.

Available to hire

I am experienced in delivering informative, engaging copy, developing strategies, crafting executions, and presenting big engaging creative ideas that work across a wide range of media formats to increase brand awareness and effectively promote products and services. I am also skilled in producing creative and informative writing across numerous media platforms such as digital, TV, DM, outdoor, and press. I pay strong attention to detail and work well within a team.

I am a family man with a natural interest in reading and writing and am always able to meet deadlines. I enjoy creating impactful work that resonates across different media and audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Indonesian

Fluent

Work Experience

Social Media & Creative Lead at BENFARM (Frozen Food - FMCG)

November 1, 2023 - Present

Responsible for developing the visual communication strategy for the full-year campaign, managing all POSM materials, and providing creative ideas behind digital video commercial (DVC) production. Also managed content planning for Benfarm's social media platforms.

Creative Group Head at Login Communication (Top Local Advertising Agency in Indonesia)

October 31, 2023 - July 26, 2025

Led the concept and storytelling for Above the Line TV commercial campaigns for major brands including Cap Lang, Nabati, Morinaga, YEOS CINCAU, and others. Directed Below the Line digital campaigns for Regal Marie Duo and Herbangin. Oversaw multiple roadshow event concepts for Honda and Nestle Mom&Me, and created content for various TVCs and radio commercials.

Sr. Creative Writer at Teman Dekat MarComm - AMP Group

December 31, 2015 - July 26, 2025

Developed concept and story for multiple Below the Line TV commercials, including large-scale roadshow event campaigns for Honda and celebratory events for Nestle Mom&Me. Created engaging TVC content and radio commercials for various brands and contributed to creative direction for Indonesia International Motor Show 2013 booth.

Social Media & Creative Lead at BENFARM (Frozen Food - FMCG)

November 1, 2023 - Present

Responsible for the visual communication strategy of the annual campaign, creating all POSM materials, generating creative ideas for DVC production, and developing content plans for Benfarm's social media channels.

Creative Group Head at Login Communication (Top Local Advertising Agency in Indonesia)

October 31, 2023 - July 26, 2025

Developed Above the Line (TVC) concepts and stories for various brands including Cap Lang, Nabati, Morinaga, and YEOS CINCAU. Created Below the Line concepts for digital campaigns such as the Regal Marie Duo and Herbangin campaigns. Led TVC concepts for multiple major roadshow events and other marketing projects for Honda, Nestle, and others.

Sr. Creative Writer at Teman Dekat MarComm - AMP Group

December 31, 2015 - July 26, 2025

Created TVC concepts for roadshow events and product campaigns for brands like Honda, Nestle, YEO'S Cincau, and Extra Joss Blend. Produced various TVCs, radio commercials, and event concepts, including for major fairs and automotive shows.