Available to hire
I am a creative Product Manager with a strong background in delivering global brand campaigns at scale. I thrive on aligning creative vision with operational precision to make a real impact across every touchpoint. Over the years, I have led large-scale marketing projects, built scalable project management offices, and worked closely with designers, marketers, and agencies to bring product storytelling to life.
Currently, I focus on product management in the healthcare sector, crafting strategies for a genetic disorder support platform while navigating complex compliance issues and collaborating across functions to define digital brand experiences. I’m passionate about protecting creative integrity and delivering value through well-executed campaigns and innovative product solutions.
Experience Level
Language
English
Fluent
Dutch
Fluent
German
Intermediate
Work Experience
Product Manager at Medical Startup (launching in Q4 2025)
June 1, 2024 - PresentBuilt the product strategy for a genetic disorder support platform balancing user needs, commercial viability, and technical feasibility. Established a lean discovery framework using focus groups and interviews to validate assumptions. Architected technical integration roadmap for iOS app, wearable connectivity, and real-time patient data collection. Ensured GDPR/HIPAA compliance by designing a unified architecture that secured clinical data sharing. Collaborated with UX/UI designers and marketers to define digital brand experience including Figma-driven design system and UI toolkit. Directed creative delivery for product pitch deck and clinical platform aligning visual storytelling with strategic business goals. Led finance planning, including budget forecasting, burn rate tracking, and reporting across development, research, and compliance.
Project Manager, Lead at On
May 31, 2024 - July 30, 2025Drove global brand initiatives across international markets, uniting creative ops, dev ops, and direct teams into high-performing units. Built the Marketing Project Management Office from the ground up establishing scalable workflows and governance. Delivered commercial excellence balancing user experience and business growth; "Dream Together" campaign contributed to 27.8% YoY sales growth and CHF 567.7M revenue. Delivered approximately 250 creative assets including video variants, stills, and programmatic banners localized in 8 languages and multiple platforms. Managed end-to-end delivery including campaign calendars, production schedules, stakeholder approvals, and localization handoffs. Oversaw campaign budgets from under 100K to over 3M CHF, tracking spend, managing vendors, and ensuring financial alignment. Resolved misalignment during OFF Magazine campaign by facilitating dialogue, protecting creative vision, and aligning delivery expectations. Coordinated global rollout across I
Senior Project Manager at McCann
August 31, 2021 - July 30, 2025Delivered national brand campaigns for TSB Bank across multiple media including TV, digital, radio, press, DOOH, and social, spanning ATL and BTL activations. Managed full production lifecycle from briefing and scoping through delivery, aligning objectives, timelines, and budgets with agency and client teams. Mapped production schedules, secured internal and external resources, and ensured milestone alignment to avoid bottlenecks across media and channels. Ran creative development sprints, facilitated feedback cycles, and oversaw production workstreams to maintain alignment with brand and channel specs. Owned final asset delivery and quality control across formats, coordinating with media teams for successful rollout. Provided delivery stability enabling creative teams to focus on quality while maintaining client trust in execution.
Senior Project Manager at Publicis
August 31, 2019 - July 30, 2025Served as Senior Project Manager working on various client projects, coordinating delivery timelines and stakeholder alignment.
Senior Project Manager at Ogilvy
September 30, 2018 - July 30, 2025Managed senior project management responsibilities including campaign delivery and client management.
Freelance Senior Account Manager at Ogilvy
June 30, 2017 - July 30, 2025Provided freelance senior account management services supporting client campaigns and project delivery.
Freelance Account Manager at Ogilvy
April 30, 2017 - July 30, 2025Handled freelance account management duties involving campaign coordination and client liaison.
Freelance Account / Project Manager at Various Agencies
August 31, 2016 - July 30, 2025Provided freelance account and project management services across several agencies managing campaign deliverables and client communication.
Senior Account Manager at Tag
June 30, 2015 - July 30, 2025Worked as Senior Account Manager, managing client relationships and overseeing marketing campaigns.
Education
BA Hons at University of Central Lancashire
January 1, 2005 - December 31, 2009Qualifications
Project Management Professional (PMP®)
January 1, 2025 - December 31, 2025Google Project Management Certificate
January 1, 2025 - December 31, 2025Certified Generative AI
January 1, 2025 - December 31, 2025Reforge – Mastering Product Management
January 1, 2025 - December 31, 2025Certified Agile Leadership
January 1, 2024 - December 31, 2024Industry Experience
Healthcare, Life Sciences, Consumer Goods, Media & Entertainment, Professional Services
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