Freelance UI/UX Designer, Illustrator at Ramona Graphics Ltd

Conducted UX research, audits, workshops, and user testing to uncover pain points and improve key flows such as booking, search, and navigation, resulting in a 70–85% uplift in overall user experience. Designed intuitive digital solutions and illustrations, enhancing usability, clarity, and visual communication. Created user-centred, accessible designs, maintained digital libraries for consistency, and improved workflows and product adoption. Delivered wireframing, prototyping, and visual design services to boost engagement and overall user experience across digital platforms.

UI/UX Designer, Illustrator at OPEN Health

As a member of the digital specialist team, I developed digital solutions in the patient and HCP space, focusing on redesigning and improving user flow on the company platform. This led to a 60-70% increase in traffic on the published articles and a 20-30% increase in overall platform traffic. Created engaging illustrations that enhanced brand identity and communicated effectively while collaborating with project managers and developers to design seamless, user-centred navigation that improved usability and delivered an intuitive experience.

UI/UX Designer at F1000 Research

As the sole designer, I was responsible for crafting intuitive, user-friendly interfaces that ensured seamless user journeys for publishers. Working closely with the development team, I created user-friendly components for Drupal that enabled the rapid creation of high-quality, responsive, and user-centred publishing platforms. The goal was to streamline the development process, allowing for quicker turnarounds and ultimately driving increased sales.

Senior UI/UX Designer, Illustrator at VerveSearch

Applied UX/UI design principles to create user-centred SEO campaigns, driving platform traffic increases of 13% to 69% and boosting coverage views to 550k–2.2 million. My work has been featured in major publications like USA Today, The Guardian, Huffington Post, The Independent, Daily Mail, Chicago Tribune, Business Insider, and many more. Collaborated closely with project managers and developers to identify user needs and pain points, delivering seamless, responsive navigation that enhances usability and ensures an intuitive user experience.

Digital Designer, Graphic Designer at Jiksaw Ltd

Designed and managed e-commerce assets, maintaining and updating WordPress and Shopify stores to ensure seamless user experiences and drive sales growth. Produced impactful digital, print, and merchandise designs for the Edinburgh Fringe Festival, enhancing brand recognition and 
increasing sales.

Freelance UI/UX Designer at Ramona Graphics Ltd

Collaborated with various clients to design user-friendly, user-centred solutions across various projects, addressing user needs and business challenges through UX research, competitor analysis, interviews, data analysis, storyboarding, information architecture, prototyping, and visual design.