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I’m Boushra Kebabti, Creative Director and growth-focused marketer leading Pearl and Post Studio (Inteligroup LTD) in Glasgow. I’ve helped wellness, hospitality, and F&B brands scale with revenue-focused content, delivering over 1M views and more than £100K in trackable revenue. My work spans brand strategy, copywriting, creative direction, content production, and paid distribution, giving clients one accountable partner rather than a roster of freelancers. With an LLB in Law, I also handle contracts, partnerships, and compliance to keep campaigns fast-moving and low-risk. I work hands-on with clients and my team, staying close to the numbers and the audience, not just managing from afar. I embed directly with founders to own strategy, creative, and execution, operating in weekly sprints with clear KPIs and a revenue roadmap. I’m location-flexible (able to commute or work remotely) and I bring a full-stack growth mindset to every engagement.…I’m Boushra Kebabti, Creative Director and growth-focused marketer leading Pearl and Post Studio (Inteligroup LTD) in Glasgow. I’ve helped wellness, hospitality, and F&B brands scale with revenue-focused content, delivering over 1M views and more than £100K in trackable revenue. My work spans brand strategy, copywriting, creative direction, content production, and paid distribution, giving clients one accountable partner rather than a roster of freelancers. With an LLB in Law, I also handle contracts, partnerships, and compliance to keep campaigns fast-moving and low-risk. I work hands-on with clients and my team, staying close to the numbers and the audience, not just managing from afar. I embed directly with founders to own strategy, creative, and execution, operating in weekly sprints with clear KPIs and a revenue roadmap. I’m location-flexible (able to commute or work remotely) and I bring a full-stack growth mindset to every engagement.

Boushra Kebabti

Creative Director, Growth Marketer, Marketing Strategist, +2

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I’m Boushra Kebabti, Creative Director and growth-focused marketer leading Pearl and Post Studio (Inteligroup LTD) in Glasgow. I’ve helped wellness, hospitality, and F&B brands scale with revenue-focused content, delivering over 1M views and more than £100K in trackable revenue. My work spans brand strategy, copywriting, creative direction, content production, and paid distribution, giving clients one accountable partner rather than a roster of freelancers. With an LLB in Law, I also handle contracts, partnerships, and compliance to keep campaigns fast-moving and low-risk. I work hands-on with clients and my team, staying close to the numbers and the audience, not just managing from afar. I embed directly with founders to own strategy, creative, and execution, operating in weekly sprints with clear KPIs and a revenue roadmap. I’m location-flexible (able to commute or work remotely) and I bring a full-stack growth mindset to every engagement.…I’m Boushra Kebabti, Creative Director and growth-focused marketer leading Pearl and Post Studio (Inteligroup LTD) in Glasgow. I’ve helped wellness, hospitality, and F&B brands scale with revenue-focused content, delivering over 1M views and more than £100K in trackable revenue. My work spans brand strategy, copywriting, creative direction, content production, and paid distribution, giving clients one accountable partner rather than a roster of freelancers. With an LLB in Law, I also handle contracts, partnerships, and compliance to keep campaigns fast-moving and low-risk. I work hands-on with clients and my team, staying close to the numbers and the audience, not just managing from afar. I embed directly with founders to own strategy, creative, and execution, operating in weekly sprints with clear KPIs and a revenue roadmap. I’m location-flexible (able to commute or work remotely) and I bring a full-stack growth mindset to every engagement.

Available to hire

I’m Boushra Kebabti, Creative Director and growth-focused marketer leading Pearl and Post Studio (Inteligroup LTD) in Glasgow. I’ve helped wellness, hospitality, and F&B brands scale with revenue-focused content, delivering over 1M views and more than £100K in trackable revenue. My work spans brand strategy, copywriting, creative direction, content production, and paid distribution, giving clients one accountable partner rather than a roster of freelancers. With an LLB in Law, I also handle contracts, partnerships, and compliance to keep campaigns fast-moving and low-risk.

I work hands-on with clients and my team, staying close to the numbers and the audience, not just managing from afar. I embed directly with founders to own strategy, creative, and execution, operating in weekly sprints with clear KPIs and a revenue roadmap. I’m location-flexible (able to commute or work remotely) and I bring a full-stack growth mindset to every engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Arabic

Fluent

Work Experience

Director and Creative Director at Pearl and Post Studio (Inteligroup LTD)

November 1, 2023 - Present

Pearl and Post is a social media and content agency that helps wellness, F&B, and lifestyle brands scale with content that actually drives revenue. Built and led social campaigns delivering 30%+ engagement growth on key client accounts by running rapid creative tests and doubling down on winners. Generated over £100K in new revenue for clients by aligning offers, content, and paid strategy with real buyer behavior. Drove more than 1M views across TikTok, Instagram, and YouTube through story-driven short-form content and series-based campaigns that convert. Planned and managed paid campaigns across Google and Instagram, achieving three-times ROAS while integrating organic content, landing pages, and retargeting. Embedded directly with founders and internal teams as an external growth partner, owning strategy, creative, and execution.

Digital Marketing Strategist and Brand Consultant at Self-Employed

January 1, 2022 - November 1, 2023

Partnered with more than 15 clients including hot yoga studios, sushi restaurants, wellness brands, and dessert concepts, supporting average revenue growth of 45 percent through tailored marketing and content strategies. Built repeatable content systems that reduced production time by 40 percent while increasing consistency and quality across platforms. Negotiated and closed multiple six-figure brand partnerships and collaborations, owning both commercial terms and contract detail. Developed full-funnel strategies including audience research, offer positioning, content calendars, email flows, and on-site conversion improvements.

Content Creator and Brand Strategist at Self-Employed

January 1, 2020 - Present

Ran campaigns for brands including Misfit Health and MyProtein, adapting concepts to different audiences and platforms while keeping results measurable. Analyzed what makes content perform across TikTok, Instagram, and YouTube, then scaled winning formats into repeatable series focused on community, retention, and lifetime value.

Sales Assistant at River Island

April 1, 2022 - January 1, 2022

Delivered high-touch customer service on a busy fashion shop floor, helping customers style outfits, find sizes, and feel confident in their purchases. Maintained strong visual and merchandising standards, supported fitting rooms, stock checks, and till transactions, and helped keep queues moving during peak periods. Built confidence working with diverse customers and teams.