Giulia Apostolescu

Conceived, built, and ran an AI-generated influencer account from zero to 40,000 organic Instagram followers without paid promotion. Owned end-to-end creative production (AI image and video generation), personal strategy, content planning, and brand partnership development. Account was lost during Instagram’s 2026 ban wave impacting AI-generated content; issue was not performance but a platform policy shift affecting thousands of similar accounts globally.

Independently managing multiple brand partnerships across brand strategy, content production, and design: led complete creative direction and visual identity for a classical music NGO (social strategy, reels, graphic production for concerts, banners, event badges); managed social and content production for an event strategy project (two concurrent presences with on-brand campaign content); developed visual identity and a content calendar for an events/hosting agency, producing reels and posts to grow brand awareness and attract talent/clients; created and produced branded UGC content and campaign deliverables for product campaigns, handling creative briefs, production, and delivery.

Managed brand communications and relationship building with content creators: collaborated on briefs and deliverables, oversaw ongoing partnerships, and acted as the operational link between the brand and its creator network to ensure content alignment with brand tone and campaign goals. Handled primary accounting responsibilities, maintained financial records, and coordinated with an external accountant as liaison.