I build brands that have something to say and content that makes people stop scrolling. With an unusual marketing background—years running operations and international trade before moving fully into the creative side—I think in systems as much as aesthetics. I don’t just make things look good. I make them work. From zero to a fully developed creative identity for a classical music NGO, growing an AI-generated influencer account organically to 40K followers and securing over 1M views in one month, I’ve led strategy, content production, and partnerships across industries—always with performance and craft in balance.…

Giulia Apostolescu

I build brands that have something to say and content that makes people stop scrolling. With an unusual marketing background—years running operations and international trade before moving fully into the creative side—I think in systems as much as aesthetics. I don’t just make things look good. I make them work. From zero to a fully developed creative identity for a classical music NGO, growing an AI-generated influencer account organically to 40K followers and securing over 1M views in one month, I’ve led strategy, content production, and partnerships across industries—always with performance and craft in balance.…

Available to hire

I build brands that have something to say and content that makes people stop scrolling. With an unusual marketing background—years running operations and international trade before moving fully into the creative side—I think in systems as much as aesthetics.

I don’t just make things look good. I make them work. From zero to a fully developed creative identity for a classical music NGO, growing an AI-generated influencer account organically to 40K followers and securing over 1M views in one month, I’ve led strategy, content production, and partnerships across industries—always with performance and craft in balance.

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Skills

Experience Level

Language

Romanian, Moldavian, Moldovan
Fluent
English
Advanced

Work Experience

AI Influencer Creator & Strategist (independent project) at Not specified
January 1, 2025 - January 1, 2026
Conceived, built, and ran an AI-generated influencer account from zero to 40,000 organic Instagram followers without paid promotion. Owned end-to-end creative production (AI image and video generation), personal strategy, content planning, and brand partnership development. Account was lost during Instagram’s 2026 ban wave impacting AI-generated content; issue was not performance but a platform policy shift affecting thousands of similar accounts globally.
Brand Strategist & Creative Director (freelance) at A posto le sc u Mark etin g & B ra n d S tr a te g y (company name unclear in source)
January 1, 2025 - Present
Independently managing multiple brand partnerships across brand strategy, content production, and design: led complete creative direction and visual identity for a classical music NGO (social strategy, reels, graphic production for concerts, banners, event badges); managed social and content production for an event strategy project (two concurrent presences with on-brand campaign content); developed visual identity and a content calendar for an events/hosting agency, producing reels and posts to grow brand awareness and attract talent/clients; created and produced branded UGC content and campaign deliverables for product campaigns, handling creative briefs, production, and delivery.
Influencer Relations Consultant at Not specified
January 1, 2024 - January 1, 2026
Managed brand communications and relationship building with content creators: collaborated on briefs and deliverables, oversaw ongoing partnerships, and acted as the operational link between the brand and its creator network to ensure content alignment with brand tone and campaign goals. Handled primary accounting responsibilities, maintained financial records, and coordinated with an external accountant as liaison.
Marketing & Import-Export Manager at Not specified
January 1, 2020 - January 1, 2025
Joined initially in logistics, then transitioned to developing marketing and sales strategy for an international e-commerce presence. Managed Amazon and eBay accounts: product positioning, copy, and visual presentation across multiple markets. As the business scaled, handled full import-export management including supplier coordination, CRM, back-office operations, and cross-border logistics, building internal knowledge of brand operations. Maintained customer relationships across markets and developed instincts for effective messaging and friction reduction.
Marketing & Import-Export Manager at EXTREME STRUCTURE
January 1, 2020 - January 1, 2025
Led complete creative direction including full brand identity, visual communication, social media strategy, reels, and graphic production, in addition to concert programmes, banners and event badges.
Operations Supervisor (Seasonal) at Untold Festival
January 1, 2019 - January 1, 2021
Supervised cashless payment operations at one of Europe’s largest music festivals. Provided direct exposure to large-scale event branding, audience experience design, and high-pressure on-site coordination.
Operations Supervisor at Untold Festival
January 1, 2019 - January 1, 2021
Supervised cashless payment operations at one of Europe's largest music festivals, with direct exposure to large-scale event branding, audience experience design, and high-pressure on-site coordination.
Voice Processing Operator at Not specified
January 1, 2018 - Present
First professional role involving voice processing and administrative workflows; early introduction to precision and structured operations.
Logistics & Sales (Seasonal) at Studcard Logistics & Sales
January 1, 2018 - January 1, 2019
Combined early experience in sales and logistics for a youth-focused brand; gained hands-on exposure to community-driven marketing and dynamics of a student audience.
Logistics & Sales at Studcard
January 1, 2018 - January 1, 2019
Early experience combining sales and logistics for a youth-focused brand.
Invoice Processing Operator at GRS
January 1, 2018 - January 1, 2018
First professional role handling invoice processing and administrative workflows; introduced precision-oriented and structured operating procedures.
Sales Assistant at Inditex (Bershka)
January 1, 2018 - January 1, 2018
Customer-facing retail role with exposure to visual merchandising and store operations.

Education

Bachelor's security studies (Babes-Bolyai University, Cluj-Napoca) at Babes-Bolyai University
January 1, 2018 - January 1, 2021
Junior Summer University (volunteer & faculty coordinator) at Babes-Bolyai University
January 1, 2019 - January 1, 2022

Qualifications

Accredited Professional Training Course in Social Enterprise Management
January 1, 2025 - May 23, 2026
Social Enterprise Manager — Accredited Professional Training Course (CORCODE: 112036)
January 1, 2025 - August 26, 2026

Industry Experience

Media & Entertainment, Retail, Education, Travel & Hospitality, Non-Profit Organization, Transportation & Logistics, Professional Services, Financial Services

Skills

Experience Level