La poste

This project is a web series of 8 videos for the post office in France on the subject of the ecology of the attention. How digital advertising might not be the best move for your company and how the war for attention it’s also causing anxiety to people and hurting the planet with too many useless notifications. It states that the print could be a more caring solution to stay in touch with you customers. To make those videos we were 3 people, two motion graphics designers and a video editor. My role as co-motion graphic designer was to search for images and animations that would help the speaker statements being understood by everybody and also create some full motion graphic sequences to highlight some more important informations. #video #explainervideo #animator