Arch&Hook: Poster & Social Media Campaign ⎯ 2022

Arch & Hook is redefining the future of fashion and retail by tackling an often overlooked yet urgent issue: plastic pollution behind the scenes. While the fashion industry focuses on visible change, this forward-thinking brand takes action where it matters—at the structural core. With its innovative material BLUE®, made from 100% recycled ocean and industrial plastic, Arch & Hook partners with global brands like MAC Cosmetics and Nike to transform in-store furniture, packaging, and fixtures. Their mission? Eliminate the use of virgin plastic in retail environments and create a circular economy in which materials are not just used—but designed for reuse.

As a graphic designer, I was invited to translate this impactful narrative into a compelling visual story. Through a campaign blending editorial layouts and social media visuals, I explored how information design can inspire a shift in awareness. Taking cues from brand guidelines, tone of voice, and real-world case studies, I crafted a visual language that balances sustainability data with aspirational storytelling. This project became a space to merge ethical responsibility with contemporary aesthetics—where every layout element was an act of visual advocacy.

Check out the whole project on my website → https://www.twine.net/signin

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