Huffington Post – FML
Published by Pablo Espinosa
See more about this project at sugacyan.com/fml
#HuffingtonPost Highline and Gladeye teamed-up to explain how #millennials ended up the poorest generation since The Great Depression. I worked as #illustrator, #animator and #design lead here in New Zealand under the art direction of the HuffPost team in New York. Together we crafted the story around the concept of a rigged, unwinnable #game to upset the darkness of its content with a bright visual direction that’s both charming and unsettling.
Early on we decided to draw a parallel between #pixelart, an aesthetic created out of necessity about the same time the first millennials were being born, and the disintegration of the financial safety net. We were set on a deliberatley jarring tone that resonates with our times: a whirlwind of flash and entertainment in the face of certain doom.
This project became Huffington Post’s most read story of 2017 despite it coming out in December and it won quite a few awards including a #Webby for Best Individual Editorial Experience, three #SPD awards including Best Editorial Experience, Best Animated Content and Best Custom Feature Design. It claimed site of the day for the FWA, #Awwwards and CSS Design Awards and it won Silver in the Large Scale Website category in the New Zealand Best Design Awards.