[Award-Winning] Sony WH-1000XM5 Campaign – Full Audio Post-Production & Sound Design

Directed the full audio post-production, bespoke sound design, and mixing for the critically acclaimed, award-winning Sony WH-1000XM5 “Study Headphones” commercial campaign (Full Ver.).

Award & Achievement: Won the Bronze Prize at the Seoul Creative Festival 2024 for Outstanding Sound Design.

My Role: Audio Director / Lead Sound Designer

Key Focus: Designed a highly conceptual and comedic auditory narrative that revolves around a student gaining “superhearing abilities.” I engineered hyper-exaggerated Foley and SFX—amplifying everyday ambient noises like ticking clocks, chirping sparrows, and video games—which then instantly transition into absolute, immersive silence to dramatize the product’s industry-leading Noise Cancelling feature.

Result: Successfully delivered a compelling, sound-driven storytelling experience that garnered over 10 million views globally and achieved major industry recognition.

Watch the video below: