Award-Winning Senior Sound Designer & Audio Director | 7+ Years of Global Commercial & Pop Culture Excellence
[Bio]
I am an award-winning Senior Sound Designer and Audio Director with over 7 years of professional experience shaping the sonic identity of global brands and cultural icons. Bridging the gap between high-end commercial precision and cutting-edge creative audio, I build immersive, high-impact auditory experiences that command attention within seconds.
Throughout my career, I have spearheaded the audio production, final mixing, and voice-over (VO) direction for flagship tech launches, automotive world premieres, and international advertising campaigns. My track record includes high-profile projects for major global entities and trendsetting K-Pop music videos, ensuring flawless, broadcast-ready quality under rigorous production schedules.
Key Career Highlights:
Award Recognition: Won the Bronze Prize at the Seoul Creative Festival 2024 for exceptional sound design (Sony WH-1000XM5 campaign).
Global Tech & Auto Campaigns: Directed and executed sound design for Samsung Galaxy S25 & S26 Global Launches, Samsung Galaxy Unpacked, Hyundai IONIQ 6 World Premiere, and Kia Seltos series.
Top-Tier K-Pop Music Videos: Crafted dynamic, cinematic audio layers for global pop icons including TWICE (“I GOT YOU”), IVE (“XOXZ”), RIIZE (“BBB”), and LE SSERAFIM (“BOOMPALA”).
Cinematic Film & Localization: Advanced the sonic depth for the short film GENUINE (Officially selected for the 8th Gangwon Haet Cinema Festival) and specialized in comprehensive audio localization for international markets.
Technical Mastery & Workflow:
Proficient in industry-standard Pro Tools and leading audio suites, I specialize in advanced audio post-production, Foley, precision editing, and mastering. As a collaborative leader, I work seamlessly with cross-functional teams (Creative Directors, Video Editors, and Marketers) to maintain strict quality control and meet critical deadlines.
Whether you are a global brand seeking a defining sonic signature, a film director needing cinematic depth, or a creative visionary looking for an avant-garde audio collaborator—I bring proven commercial excellence and artistic innovation to your project.
Let’s translate your creative vision into an unforgettable auditory reality. Open for global remote collaborations.
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- My Role: Audio Director / Sound Artist
- The Concept (Sonic Role-Reversal): For this project, I intentionally swapped the auditory identities of humans and machines. I textured the automotive motions using organic human sounds (such as heavy breathing, intense vocalizations, and physical footsteps), while contrasting the human movements with mechanical vehicle sounds (like engine roars, aggressive exhaust notes, and tire screeches).
- The Challenge (No Music): By deliberately excluding music, the project relies 100% on pure sound effects and atmospheric design. Every visual motion is synchronized with an unexpected audio layer, creating a raw, gritty, and surreal psychological connection between human energy and machine engineering.
A highly conceptual audio-visual experiment and spec commercial for BMW, driven entirely by avant-garde sound design and subversive foley—completely free of any background music.
This portfolio piece highlights my capability to master “Audiovisual Displacement,” proving that I can command audience attention and craft a powerful cinematic narrative using only the raw power of sound design.
Watch the video below (Unlisted Portfolio):
Executed a highly specialized audio production focused purely on sound design and voice-over—without any background music. This project highlights my core competency in driving narrative tension solely through organic textures and cinematic SFX.
My Role: Lead Sound Designer / Audio Director
Key Focus: Built a raw, gritty, and high-impact auditory experience for a sports rehabilitation commercial. Instead of relying on music, I engineered every micro-detail—from heavy physical impacts and splashing rainwater to intense athletic breathing and muscle strain—using advanced Foley and synthesis techniques to emphasize the physical struggle and triumphant recovery.
Artistic Value: Successfully demonstrated how precise audio post-production can craft deep emotional arcs and command audience attention through absolute sonic realism.
Watch the video below:
Directed the full audio post-production, bespoke sound design, and mixing for the critically acclaimed, award-winning Sony WH-1000XM5 “Study Headphones” commercial campaign (Full Ver.).
Award & Achievement: Won the Bronze Prize at the Seoul Creative Festival 2024 for Outstanding Sound Design.
My Role: Audio Director / Lead Sound Designer
Key Focus: Designed a highly conceptual and comedic auditory narrative that revolves around a student gaining “superhearing abilities.” I engineered hyper-exaggerated Foley and SFX—amplifying everyday ambient noises like ticking clocks, chirping sparrows, and video games—which then instantly transition into absolute, immersive silence to dramatize the product’s industry-leading Noise Cancelling feature.
Result: Successfully delivered a compelling, sound-driven storytelling experience that garnered over 10 million views globally and achieved major industry recognition.
Watch the video below:
Handled the entire audio production workflow—from music supervision to precise sound design—for Samsung Electronics’ official Galaxy S26 “Horizon-Locked Super Steady” campaign.
My Role: Music Supervisor & Sound Designer
Key Focus: Curated a rhythmic, fast-paced background track to perfectly match the energetic tone of the commercial. I meticulously engineered high-definition SFX and mechanical spinning audio cues to synchronize flawlessly with the dynamic camera-rotation visuals, emphasizing the phone’s stabilization technology through sound.
Workflow: Managed audio post-production and final mixing to deliver high-impact, snackable commercial audio optimized for short-form social media channels.
Watch the video below:
Provided complete sound design, Foley, and audio post-production for the official music video of TWICE’s global hit single, “I GOT YOU” (released by JYP Entertainment).
My Role: Lead Sound Designer / Audio Director
Key Focus: Crafting immersive, cinematic soundscapes and detailed Foley to seamlessly blend with the track’s emotional depth. I focused on building dynamic audio layers—from subtle atmospheric textures to powerful elemental sounds—that enhance the video’s sweeping, cinematic visuals without overpowering the music.
Result: Contributed to a high-end audio-visual experience for a major global K-Pop campaign with over 45 million views.
Watch the video below:
My Role: Lead Sound Designer / Audio Director
Key Focus: Crafting high-impact soundscapes and fine-tuning cinematic audio elements using Pro Tools to align with Samsung’s innovative brand identity.
Watch the video below:
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