Hello I am Alicia Moodley art director / content creator / designer Elevator Pitch 20 years design experience. Specialist in fashion, beauty & lifestyle. Media agnostic who believes ideas with a narrative connect brands with their audience. Latest Project SnoSan Hand Sanitizer Client; J&L Distilling Company Brief; Brand identity, packaging, social content, ongoing marketing collateral When Covid hit the US, J&L Distilling Company pivoted to making hand sanitizer. Ethyl alcohol was scarce but founder, Seth Johnson was poised for the transition with a still capable of turning 350 gallons of what was meant to be whiskey into hand sanitizer. Nestlé donated 20,000 bottles, as packaging was impossible to obtain and with the help of the community to bottle and label, J&L donated the liquid gold to first responders and healthcare workers on the frontline. The need was so great in the beginning, SnoSan was bottled in any container they could procure. I designed over 20 labels of various sizes got each FDA registered, so we could meet the demand. SnoSan became a loved and trusted product, preferred by hospital staff and asked for by name. The SnoSan pivot has been featured in over 25 news articles and was awarded Denver Post’s most read stories of the year for 2020. The SnoSan brand has increased J&L’ facebook presents by 2421% in reached and 7133% in engagement and seen a 35% increased in followers on instagram. SnoSan is available at over 30 locations across Colorado and supplied to The Denver Zoo, Triad school district, Illinois, and Downtown Boulder as well as being sold online. SnoSan also white labels for Generate life Science, CBR and Part Point. The hand sanitizer industry has experienced rapid growth in the past 12 months. It has gone from a shortage in supply to an over supply. PPE has seen advertising restrictions on all social media platforms as well as on Google and Amazon. When July hit the competition in this space was fierce. SnoSan’s brand strategy has been to support the community by offering the highest efficacy sanitizer at the best price possible, this approach has build brand affinity with our industrial and retail clients as well as consumers. SnoSan’s product integrity has been at the core of every piece of marketing content created. J&L hopes to expand SnoSan in 2021 nationally. Other clients Makeup For Change cosmetics Client; Junior Massive Brief; Brand innovation Obi Coliving Client; Colony Six Brief; Brand Identity Sno Gin Barrel Rested Client; J&L Distilling Company Brief; Packaging Vinva Fund Managements Brief; Brand Video Goodman Group America Brief; Proposal Template RedBull Brief; Event Logo Lockups Other Work Experience marie claire Australia Creative Director The brand, now fully online as well as in print, needed focus on increasing digital content and building its online offering. I worked closely with advertisers to create innovative ways to collaborate on editorial stories.…Hello I am Alicia Moodley art director / content creator / designer Elevator Pitch 20 years design experience. Specialist in fashion, beauty & lifestyle. Media agnostic who believes ideas with a narrative connect brands with their audience. Latest Project SnoSan Hand Sanitizer Client; J&L Distilling Company Brief; Brand identity, packaging, social content, ongoing marketing collateral When Covid hit the US, J&L Distilling Company pivoted to making hand sanitizer. Ethyl alcohol was scarce but founder, Seth Johnson was poised for the transition with a still capable of turning 350 gallons of what was meant to be whiskey into hand sanitizer. Nestlé donated 20,000 bottles, as packaging was impossible to obtain and with the help of the community to bottle and label, J&L donated the liquid gold to first responders and healthcare workers on the frontline. The need was so great in the beginning, SnoSan was bottled in any container they could procure. I designed over 20 labels of various sizes got each FDA registered, so we could meet the demand. SnoSan became a loved and trusted product, preferred by hospital staff and asked for by name. The SnoSan pivot has been featured in over 25 news articles and was awarded Denver Post’s most read stories of the year for 2020. The SnoSan brand has increased J&L’ facebook presents by 2421% in reached and 7133% in engagement and seen a 35% increased in followers on instagram. SnoSan is available at over 30 locations across Colorado and supplied to The Denver Zoo, Triad school district, Illinois, and Downtown Boulder as well as being sold online. SnoSan also white labels for Generate life Science, CBR and Part Point. The hand sanitizer industry has experienced rapid growth in the past 12 months. It has gone from a shortage in supply to an over supply. PPE has seen advertising restrictions on all social media platforms as well as on Google and Amazon. When July hit the competition in this space was fierce. SnoSan’s brand strategy has been to support the community by offering the highest efficacy sanitizer at the best price possible, this approach has build brand affinity with our industrial and retail clients as well as consumers. SnoSan’s product integrity has been at the core of every piece of marketing content created. J&L hopes to expand SnoSan in 2021 nationally. Other clients Makeup For Change cosmetics Client; Junior Massive Brief; Brand innovation Obi Coliving Client; Colony Six Brief; Brand Identity Sno Gin Barrel Rested Client; J&L Distilling Company Brief; Packaging Vinva Fund Managements Brief; Brand Video Goodman Group America Brief; Proposal Template RedBull Brief; Event Logo Lockups Other Work Experience marie claire Australia Creative Director The brand, now fully online as well as in print, needed focus on increasing digital content and building its online offering. I worked closely with advertisers to create innovative ways to collaborate on editorial stories.

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Concept ArtistIllustratorArtworker

Terra Necessary

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 Denver, United States

Concept ArtistIllustratorArtworker

$250 per day (USD)

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Skilled in: Illustration, Logo, Poster

Hello! My name is Terra Necessary. I'm an artist working and living in the Denver Metro area, with a BFA in Drawing from Metropolitan State University of Denver. My personal work ranges from the nerdy to the surreal. I love a challenge and working with a team to bring something together, or working out a problem on my own. I've been running the Atomic Pixies for close to a decade, with anywhere from 2 to 5 artist under my supervision. We create illustration prints and short independent comics. As a group our work is deeply influence by art nouveau, americana, and the supernatural. I am comfortable using multiple computer programs, including Photoshop, MS office, Paint Tool Sai, Illustrator and more. I am also a quick learn for new systems. I am comfortable in most non-digital 2-d media, and specialize in water color, marker, colored pencil, and both acrylic and oil painting.…Hello! My name is Terra Necessary. I'm an artist working and living in the Denver Metro area, with a BFA in Drawing from Metropolitan State University of Denver. My personal work ranges from the nerdy to the surreal. I love a challenge and working with a team to bring something together, or working out a problem on my own. I've been running the Atomic Pixies for close to a decade, with anywhere from 2 to 5 artist under my supervision. We create illustration prints and short independent comics. As a group our work is deeply influence by art nouveau, americana, and the supernatural. I am comfortable using multiple computer programs, including Photoshop, MS office, Paint Tool Sai, Illustrator and more. I am also a quick learn for new systems. I am comfortable in most non-digital 2-d media, and specialize in water color, marker, colored pencil, and both acrylic and oil painting.

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