I bring over 15 years of experience across brand, digital, and product design, with a strong focus on building scalable design and communication frameworks that drive growth while maintaining clarity, compliance, and trust. I’ve worked extensively in startup and scale-up environments where speed, ownership, and business impact are essential—often taking concepts from idea to live execution within hours, not weeks.

Alicia Moodley

I bring over 15 years of experience across brand, digital, and product design, with a strong focus on building scalable design and communication frameworks that drive growth while maintaining clarity, compliance, and trust. I’ve worked extensively in startup and scale-up environments where speed, ownership, and business impact are essential—often taking concepts from idea to live execution within hours, not weeks.

Available to hire

I bring over 15 years of experience across brand, digital, and product design, with a strong focus on building scalable design and communication frameworks that drive growth while maintaining clarity, compliance, and trust. I’ve worked extensively in startup and scale-up environments where speed, ownership, and business impact are essential—often taking concepts from idea to live execution within hours, not weeks.

See more

Language

English
Fluent

Work Experience

Self-Employed Designer at Self-Employed
January 1, 2019 - Present
Lead designer and brand consultant delivering branding, packaging and campaigns for fashion, beauty and lifestyle brands; collaborated with multiple clients including The National Renewable Network, The Collective Co, Be Frank Group, Rag Apparel Group, Torch Media and The Selected NY. Experience spans digital, print and out-of-home media, with packaging work across beverage, beauty and hand hygiene categories and strong understanding of retail compliance.
Self-Employed / Freelance Designer at Self-Employed
January 1, 2019 - Present
Remote and on-site freelance design work for multiple clients, including The Collective Co, National Renewable Network, Be Frank Group, Rag Apparel Group, Torch Media and The Selected NY.

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Financial Services, Healthcare, Life Sciences, Manufacturing, Non-Profit Organization, Real Estate & Construction, Retail, Wholesale & Distribution, Travel & Hospitality, Media & Entertainment, Professional Services, Energy & Utilities
    uniE621 East Coast Built Brand Identity
    logo branding graphicdesigner
    uniE621 Obi Brand Identity
    Client: Colony Six Brief: Brand identity for a co-living development called Obi. graphicdesigner branding designer
    uniE621 J&L Distilling Company Brand Identity
    Client: J&L Distilling Company Brief: LJ&L Distilling Company Logo graphicdesigner branding designer webdesigner
    uniE621 J&L Spirit range product photography
    Client: J&L Distilling Company Brief: Lifestyle product photography for marketing collateral and website graphicdesigner branding designer webdesigner
    uniE621 Sno Vodka product photography
    Client: J&L Distilling Company Brief: Lifestyle product photography for marketing collateral and website graphicdesigner branding designer webdesigner
    uniE621 Sno Gin Barrel Rested
    Client: J&L Distilling Company Brief: Packaging for Sno Gin Barrel Rested graphicdesigner designer branding
    uniE621 SnoSan Hand Sanitizer
    Client: J&L Distilling Company Brief: Packaging graphicdesigner branding designer