GAP Custom Homes & Contender Construction Case Study

About the Client

GAP Custom Homes and Contender Construction are family-owned, local businesses in Houston, TX. GAP Custom Homes focused on custom homes, additions, remodels, and barndominiums. Contender Construction specializes in disaster restoration and roofing services.

The challenge? Neither company had the digital presence needed to compete in today’s market. Potential customers couldn’t find them online, and their existing websites weren’t converting visitors into leads. Stephen needed two distinct websites that would showcase each company’s portfolio while driving organic traffic through SEO.

The Challenge

Hurricane Harvey hit mid-project. Our clients—GAP Custom Homes and Contender Construction—needed to pivot fast.

Our Solution

While Contender handled disaster relief, we rebuilt both companies’ digital presence with SEO-optimized WordPress websites featuring:

• Portfolio galleries with completed projects
• Houzz integration for customer reviews
• Local SEO targeting
• Mobile-responsive design
• Social media integration

The strategy: Position GAP Custom Homes as Houston’s custom building expert and Contender Construction as the disaster restoration leader—capitalizing on Harvey recovery demand.

The Results

• GAP Custom Homes: Page 1 Google ranking for “reliable custom home builders in Texas” (May 2024)
• Contender Construction: Leading disaster restoration provider in Houston
• Both websites: Powerful lead generation engines still driving growth years later

The Impact

Hurricane Harvey could have ended these businesses. Instead, we turned crisis into opportunity—transforming them into industry leaders positioned to serve their community during future disasters.