Poster design | Hora Elixir — Luxury Hair Care Campaign

A premium product campaign created for Velora Elixir, focused on communicating the nourishing and revitalizing qualities of its luxury hair-care range.

The visual direction combines a soft champagne and gold palette with deep black accents, creating an elegant and sophisticated atmosphere that reflects the premium positioning of the product. The shampoo bottle is presented as the hero element, supported by a tactile hand interaction to communicate care, hydration, and the personal ritual of hair care.

The composition balances bold French typography, product-focused art direction, organic shadows, and curved graphic elements to create a clean yet luxurious advertising aesthetic. The messaging emphasizes strong, hydrated, and revitalized hair while maintaining a refined visual identity throughout the poster.