Infographic Poster: Animism as Normative Consciousness

AR Infographic Poster Design

This is an extension of the “Magik” brand, which formed part of my final year thesis work in university. My thesis is a deep dive into the role of the artist and designer in contemporary society and what it means to design for a future, more-than-human world that benefits all life. My work looks deeply into ancient practices, philosophies and indigenous knowledge systems. My style approach has been very experimental and explorative: challenging conventional materials and encouraging the viewer to rethink the way we see matter, as well as the world around us. A lot of fun went into this!

This infographic poster visually represents an historical timeline of human history in the context of animism. I’ve explored working with physical natural matter such as photographing rocks, as well as interesting visuals created by photographing watercolor paint drops that dissolve into water. This experimental process unfolded into these beautifully intricate “water webs” as seen on the poster.

A prominent theme of this entire project has been to “rethink matter”, and to shift the designer’s role from being the maker - to only become the facilitator for matter to make its own marks.

The final poster outcome was developed into an interactive augmented reality poster, which revealed another layer of information onto the infographic.

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