Poster design for Kayak Race fundraiser

Envisioned and designed the image for the XVII annual kayaking race in the Alseseca river in Mexico, to raise funds (and awareness) for river conservation. It is a joint effort that ensures we keep safe the wild waters that allow kayakers everywhere to do the sport they love. I wanted the design to be distinct from past years, using a bright and bold palette inspired on the kayaks and colourful gear that so distinguishes this from other outdoor sports. It is a charitable event and it was an honour to contribute a design to one of the annual editions. #graphicdesigner #illustrator #designer #logo