Overall 16+ years of experience in researching, directing, and designing all activities related to the delivery of new products / UI Design(IOS and Android apps as well as Websites). Leading the design team through compliance process with the design cycle. This includes helping to define scope, user research & usability. Facilitate and support cross-functional activities required to achieve the planned objectives ensuring that we optimiSe the demands of clients. My goal as a designer is to simplify, create value and make life better for the end user. Specialties: Product Design | Visual Design | Interaction Design | Art Direction | Branding User Experience Design: • Analytics and research • Heuristic testing and evaluation • Persona, user scenario and test plan creation • Site maps, information architecture and content strategy • Collaborating on focused user group testing • Rapid reiterative hi-fidelity wireframes and prototyping • Workflow and task analysis, contextual inquiry Interaction/User Interface Design: • User-interface design and art direction for desktop and mobile apps • Compositing, conceptual mockups, storyboards and final build outs • Fluid layout and responsive grid-based page design • Freehand illustration, drafting, sketching and conceptualising • Brand identity, style guides, typography and iconography • Visualisations and infographics for both print and web…Overall 16+ years of experience in researching, directing, and designing all activities related to the delivery of new products / UI Design(IOS and Android apps as well as Websites). Leading the design team through compliance process with the design cycle. This includes helping to define scope, user research & usability. Facilitate and support cross-functional activities required to achieve the planned objectives ensuring that we optimiSe the demands of clients. My goal as a designer is to simplify, create value and make life better for the end user. Specialties: Product Design | Visual Design | Interaction Design | Art Direction | Branding User Experience Design: • Analytics and research • Heuristic testing and evaluation • Persona, user scenario and test plan creation • Site maps, information architecture and content strategy • Collaborating on focused user group testing • Rapid reiterative hi-fidelity wireframes and prototyping • Workflow and task analysis, contextual inquiry Interaction/User Interface Design: • User-interface design and art direction for desktop and mobile apps • Compositing, conceptual mockups, storyboards and final build outs • Fluid layout and responsive grid-based page design • Freehand illustration, drafting, sketching and conceptualising • Brand identity, style guides, typography and iconography • Visualisations and infographics for both print and webWWWW…