The Old Dough Hook Pizza Co.

I created a logo and branding for a mobile pizza company specializing in functions and events. The process began with discussions with the client to determine the key points such as demographic, intended use of assets and projected brand identity. This was followed by extensive research of similar competition, to allow the creation of a unique and recognizable brand, and the vehicle that was to serve as the company’s base. Knowledge of the vehicles aesthetic was important in order co-ordinate the branding and make the project work.
An extensive series of sketches were then used to develop ideas. These were refined and the most successful ideas were sent to the client for feedback. This allowed the further refinement of ideas into several more successful designs with the implementation of suggested fonts that were then sent back to the client for their final decision.
I designed the vinyl wrapping for the vehicle keeping in mind the important information such as title, function and contact details. The necessary fonts and licenses were sourced and included in the branding pack.
The logo has been implemented on a series of assets and marketing options with great success. This includes aprons, T-shirts and business cards. The logo has also featured on a WRC rally car in 2018 and achieved a level of exposure through this medium.

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