I’m a Swedish-born digital marketing professional with over 15 years of expertise in the realm of social media marketing. For the past 12 years, I’ve called Barcelona my home, with a brief exception of 3 years in Salzburg while working at Red Bull HQ. Prior to that, I spent several years studying and working in Los Angeles.
During my 7-year adventure at Red Bull, I had the privilege of serving both as a full-time employee in Salzburg and as a full-time consultant, commuting between Salzburg and Barcelona. A year ago, I embarked on the journey of starting my own small agency, which has been immensely fulfilling.
My experience in social media marketing spans the entire spectrum, including strategy development, market education initiatives, influencer strategy and execution, paid advertising, and project support, among others.
In recent years, I’ve transitioned from focusing primarily on social media to becoming a specialist in social content creation, recognising the pivotal role of content formats in today’s landscape.
I’m known for my agility, proactiveness, and my passion for collaborating with like-minded individuals within dynamic teams.
Outside of my professional life, I also contribute as an assistant professor for ESADE’s InDigital program on occasion. On a personal note, I’m an enthusiast of sports, and I love outdoor activities and as well as travel and baking. I run my own social media handles within baking.
And last but not least I am also a published author on Penguin Random House.
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