I have spent the last 2-3 years obsessing over how to get businesses closer to their goals with SEO.
During this time, I have learned to adopt a data + gut approach to developing strategy and quick hacks, and implementing them.
In this regard, I spend a lot of time poring over data from GA4, GSC, SERPs, SEMRush, etc., to help me identify new, potentially winning topics to target, declining pages that need to be updated or decommissioned, and technical issues, among other things.
As a data professional and SEO expert, my mission is to help website owners harness data to achieve their SEO goals, whether it’s building an audience, generating valuable leads, making sales, or a combination of these.
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