My name is Tebogo Marley Kekana. I’ve been a freelance copywriter (mostly ghostwriting) since 2018, with my most recent position being at WebFX. I specialize in long-form copy and have three years of experience in website copy, sales copy, and email copy.
I’ve gotten the opportunity to write for various industries. I’ve covered multiple topics, from writing about gutter guards to more sensitive discussions like gender discrimination in the workplace. I am flexible and willing to work according to any specific requirements.
My strengths include the following:
- Long-form SEO copy ( blogs, articles, white papers, etc.)
- Sales copy
- Email marketing
- Social media marketing copy
- Slogans and taglines
- Matching content to serve the user’s intent
- Tonal matching and use of active voice
- Keyword research and use
- Meta descriptions
- Speaking to the desired audience while maintaining the company’s voice
- Providing engaging, authoritative, and trustworthy content
- CTA build-up
- Building copy-style guides
- Appreciate direct and clear feedback
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