Lakers fanatic, Star Wars geek, Movies & TV junkie, Video Game nerd, and amateur Sneakerhead who just happens to be passionate about social content insights, digital brand strategy, and creative design.
A subject matter expert on digital analytics, content insights, and audience segmentation, with over 15 years of experience building impactful performance frameworks. Consulting on numerous creative projects, providing guidance and deep-dive data analysis for actionable recommendations and strategic planning.
Strong focus with development of performance-driven insights from user-generated content, online video, and fan community content campaigns. Extensive experience with data trend analytics– using a mix of sales, marketing, video/content engagement, ChatGPT, AI, and other user behavior data sources.
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