Pixel perfectionist with a UX/UI playbook. I am Vasile Tiplea, a seasoned Head of Design with over two decades of experience shaping user experiences and interfaces across global brands like Apple, Samsung, and Colgate-Palmolive. My expertise lies in driving innovation through strategic design leadership and meticulous attention to user-centric principles. What sets me apart is my ability to synthesize complex research insights into actionable design strategies that resonate across diverse market segments. Having led significant projects that streamline operations and elevate brand engagement, I have developed a keen proficiency in UX, UI, project management, and team leadership. My approach integrates a deep understanding of competitive dynamics with a commitment to leveraging design as a transformative business tool. This has not only propelled companies to industry leadership positions but also earned me recognition through several prestigious awards. In each role, from Principal of Design at Heycollab to Head of Design at Colgate-Palmolive, I have pioneered solutions that disrupt traditional paradigms and deliver on both creativity and business impact. My work is characterized by a passion for creative excellence and a relentless pursuit of innovation, making me a unique asset in the design world. Employment and project experience **Head of Design** Colgate-Palmolive July 2021 - Present **Sr. Director of UX and design** Amp Agency Feb 2020 - Aug 2021 Principal of Design Heycollab Jan 2017 - Apr 2021 Lead Design Strategist Cision Mar 2018 - Feb 2020 Sr. Director of UX Boston Consulting Group Oct 2017 - Nov 2019 VP Design Creative27 Feb 2009 - Feb 2019 Lead UX Samsung May 2013 - Nov 2015

VeeDesign27

Pixel perfectionist with a UX/UI playbook. I am Vasile Tiplea, a seasoned Head of Design with over two decades of experience shaping user experiences and interfaces across global brands like Apple, Samsung, and Colgate-Palmolive. My expertise lies in driving innovation through strategic design leadership and meticulous attention to user-centric principles. What sets me apart is my ability to synthesize complex research insights into actionable design strategies that resonate across diverse market segments. Having led significant projects that streamline operations and elevate brand engagement, I have developed a keen proficiency in UX, UI, project management, and team leadership. My approach integrates a deep understanding of competitive dynamics with a commitment to leveraging design as a transformative business tool. This has not only propelled companies to industry leadership positions but also earned me recognition through several prestigious awards. In each role, from Principal of Design at Heycollab to Head of Design at Colgate-Palmolive, I have pioneered solutions that disrupt traditional paradigms and deliver on both creativity and business impact. My work is characterized by a passion for creative excellence and a relentless pursuit of innovation, making me a unique asset in the design world. Employment and project experience **Head of Design** Colgate-Palmolive July 2021 - Present **Sr. Director of UX and design** Amp Agency Feb 2020 - Aug 2021 Principal of Design Heycollab Jan 2017 - Apr 2021 Lead Design Strategist Cision Mar 2018 - Feb 2020 Sr. Director of UX Boston Consulting Group Oct 2017 - Nov 2019 VP Design Creative27 Feb 2009 - Feb 2019 Lead UX Samsung May 2013 - Nov 2015

Available to hire
credit-card $650 per day ($81.25 per hour)

Pixel perfectionist with a UX/UI playbook.

I am Vasile Tiplea, a seasoned Head of Design with over two decades of experience shaping user experiences and interfaces across global brands like Apple, Samsung, and Colgate-Palmolive. My expertise lies in driving innovation through strategic design leadership and meticulous attention to user-centric principles. What sets me apart is my ability to synthesize complex research insights into actionable design strategies that resonate across diverse market segments.

Having led significant projects that streamline operations and elevate brand engagement, I have developed a keen proficiency in UX, UI, project management, and team leadership. My approach integrates a deep understanding of competitive dynamics with a commitment to leveraging design as a transformative business tool. This has not only propelled companies to industry leadership positions but also earned me recognition through several prestigious awards.

In each role, from Principal of Design at Heycollab to Head of Design at Colgate-Palmolive, I have pioneered solutions that disrupt traditional paradigms and deliver on both creativity and business impact. My work is characterized by a passion for creative excellence and a relentless pursuit of innovation, making me a unique asset in the design world.

Employment and project experience

Head of Design Colgate-Palmolive
July 2021 - Present

Sr. Director of UX and design Amp Agency
Feb 2020 - Aug 2021

Principal of Design Heycollab
Jan 2017 - Apr 2021

Lead Design Strategist Cision
Mar 2018 - Feb 2020

Sr. Director of UX Boston Consulting Group
Oct 2017 - Nov 2019

VP Design Creative27
Feb 2009 - Feb 2019

Lead UX Samsung
May 2013 - Nov 2015

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Skills

Ap
App Design
UI
We
Web Design

Experience Level

App Design
Expert
UI
Expert
Web Design
Expert

Language

Education

Masters at Stanford University Graduate School of Business
April 20, 2020 - April 22, 2022
Stanford Graduate School of Business Executive Education, Design Thinking: From Insights to Viability
Bachelors at The Art Institutes
June 10, 2002 - April 21, 2006
Bachelors of Science in Graphic Design

Qualifications

Featured on Entrepreneur
April 27, 2016 - April 22, 2016
For Creating best award winning app design and development for Penter Docs.

Industry Experience

Healthcare, Education, Government, Media & Entertainment, Software & Internet, Real Estate & Construction, Telecommunications, Travel & Hospitality
    uniE621 Alpine Valley Ski Resort App
    Designed this Ski Resort App for Alpine Valley including research, UX and UI Design.
    uniE621 Fintech Dashboard Design
    Redesigned Halcyon’s dashboard for real-time performance insights, transforming user behavior analysis and driving revenue opportunities. In my journey with Halcyon, I’ve aimed to redefine what it means to be financially intuitive. Picture this—a seamless, real-time experience that brings financial advisors, management, and clients onto the same page. Using our groundbreaking proprietary platform, I’ve helped transform a complicated maze into a user-friendly dashboard. This isn’t just about making work easier; it’s about foreseeing opportunities for revenue generation and acting on them. I’ve turned advisors into financial visionaries, managers into strategic maestros, and clients into informed participants. Through real-time, predictive analytics, we’re not just providing services; we’re delivering exactly what people need at life’s crucial milestones. That’s the future of financial advisement, sophisticated yet accessible.
    uniE621 Scholarships.com Website
    I slashed bounce rates and boosted conversion funnels by 45% through targeted research and a strategic site revamp. I took the helm of Scholarships.com’s revitalization project, beginning with a meticulous research phase. Through carefully designed surveys and detailed interviews, we extracted key pain points from the user experience. With this compelling data in hand, I orchestrated a complete brand transformation for Scholarships.com, introducing a sophisticated color palette, a rejuvenated logo, and refreshed imagery to align with the user’s needs and aspirations. This not only gave Scholarships.com a fresh, competitive edge but also drove remarkable business metrics. The end result? A phenomenal 45% uptick in conversion rates and a significant drop in bounce rates, propelling Scholarships.com into direct competition with the biggest names in the scholarship research industry.
    uniE621 P&G Quiz Design
    Revitalized HairCode quiz by curbing dropout rates through a focused UX/UI redesign, guided by a best-practices audit. Procter and Gamble’s HairCode quiz aimed to personalize the haircare journey by providing curated product recommendations and care techniques based on quiz results and local weather conditions. However, the platform was plagued with challenges, including high dropout rates at the lead-generation stage. My initial approach involved a comprehensive best-practices audit where I dissected the strategies of top competitors to identify efficient user engagement techniques. Armed with insights, I executed a complete overhaul of both the user experience (UX) and user interface (UI), focusing on streamlining the quiz journey while subtly incorporating lead generation elements, thus ensuring a more engaging user flow.
    uniE621 Heycollab Project Management Platform
    How I led the creation of Heycollab, uniting intuitive design with robust features in SaaS project management. In a saturated market of project management tools, I helped create Heycollab to stand out from the crowd. The aim was simple yet ambitious: to deliver a SaaS platform that expertly balances simplicity with capability. My journey began with rigorous market assessment, followed by in-depth research that informed each design decision. Every aspect of Heycollab was thoughtfully executed. From the user interface to the feature set, every element has been fine-tuned to offer an intuitive and powerful experience. The end result isn’t just another project management tool; it’s a game-changer that proves you can have the best of both worlds.
    uniE621 ESMAP Responsive Website
    Redesigned the responsive website for ESMAP by mapping out the UX and UI along with conducting light competitive research.
    uniE621 Ricoh E-commerce Website design
    Orchestrated the Brand Transition from Fujitsu to Ricoh in the Document Scanning Sector, Maintaining Market Leadership. As part of the rebranding transition from Fujitsu to Ricoh, I took on the crucial role of reassuring our customer base about the consistent quality and reliability they’ve come to expect. Conducting a thorough competitor’s audit, I provided a creative brief, recommendations, and standards, as well as suggested direction for the brand’s future. Leveraging these insights, I spearheaded an awareness campaign to communicate the new name and maintain confidence in the brand’s industry-leading performance.
    uniE621 Apple University Responsive Website
    I spearheaded the redesign of Apple University’s campaign, taking the helm on the information architecture, responsive website, and email initiatives. By conducting a thorough analysis of user behavior and needs, I blended Apple’s iconic visuals with a touch of art and sophistication to engage executive employees. The revamp covered everything from the information architecture to a responsive website and an e-mail campaign that elegantly nudged executives toward essential training. designer
    uniE621 Fintech chase mobile app
    Revitalizing Chase’s Mobile Experience: When User-Friendliness Meets Innovation. Chase Bank’s mobile app, beloved by 20 million users, faced a glaring conundrum: popularity didn’t translate to satisfaction. As users grappled with a maze of features and a UI that seemed more like a labyrinth, Chase aimed to turn the tide. Cue the redesign – a project where usability took center stage, driven by insightful user feedback and a goal to streamline a bustling ecosystem. designer
    uniE621 Health and Fitness App Design
    I partnered with Techletics to develop a mobile app that promotes better posture among employees, targeting HR departments. My role encompassed designing the app's information architecture, user experience, and interface. I also led strategic sessions aimed at ensuring the app's widespread adoption and usage, ultimately helping to reduce neck and spine injuries, lower health claims, and cut insurance costs, thereby fostering a healthier work environment.