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Boomi Flow
Expert in: Google Ads, Zapier, Whiteboard Video + 30 more
MARKETING SPECIALIST
Marketing Specialist | Results-Driven Digital Strategist
Contact & Profile
Location: Ibadan, Nigeria
Email: _<Email available after hire>_
Professional Summary
Highly analytical and results-driven Marketing Specialist with 5+ years of experience developing and executing comprehensive digital marketing strategies across B2B and B2C sectors. Proven expertise in SEO, paid media (PPC/Social), 2D animations and content strategy, consistently driving measurable improvements in lead generation, customer acquisition, and brand visibility. Seeking challenging freelance projects on Twine to leverage data-backed insights to achieve client business objectives.
Core Competencies & Skills
Category
Skills
Digital Strategy
Full-Funnel Marketing, Market Research, Budget Management, A/B Testing, Customer Journey Mapping, Campaign Optimization
SEO & SEM
Keyword Research, On-Page/Off-Page SEO, Google Ads (Search & Display), Bing Ads, Retargeting, Conversion Rate Optimization (CRO)
Content & Social
Content Strategy, Copywriting, Email Marketing (HubSpot/Mailchimp), LinkedIn Campaigns, Facebook/Instagram Ads
Analytics
Google Analytics 4 (GA4), Google Tag Manager (GTM), Data Visualization (Looker Studio), Performance Reporting
Tools & Platforms
HubSpot, Salesforce, WordPress, SEMrush, Ahrefs, Asana, Gohighlevel, Klaviyo, Microsoft Excel/Sheets, Figma, Canva, Open Art, Journey
Professional Experience
Senior Digital Marketing Strategist
TechCo Global Solutions
2022 – Present
Led the development and execution of digital acquisition strategy, resulting in a 45% increase in qualified marketing leads (MQLs) year-over-year.
Managed a $150K monthly PPC budget across Google Ads and LinkedIn, optimizing campaigns to reduce Cost Per Acquisition (CPA) by 18% while maintaining conversion volume.
Spearheaded the SEO content calendar, achieving Top 3 rankings for 12 high-value keywords and growing organic search traffic by 60% in 18 months.
Implemented GA4 tracking enhancements and custom reports, providing executive leadership with clear visibility into multi-channel campaign ROI.
Marketing Specialist
Local Growth Agency
2019 – 2022
Managed marketing efforts for 8-10 SMB clients concurrently, specializing in local SEO and social media engagement.
Developed and deployed email nurture sequences for three key clients, improving average open rates by 35% and click-through rates by 21%.
Wrote and optimized web copy and landing pages, contributing to a collective 15% lift in lead-to-customer conversion rates across assigned accounts.
Trained junior staff on best practices for using marketing automation tools and tracking campaign performance metrics.
Education
Master of Science in Marketing
University of Ibadan | Ibadan
Bachelor of Arts in Business Administration
University of Ibadan | Ibadan…MARKETING SPECIALIST
Marketing Specialist | Results-Driven Digital Strategist
Contact & Profile
Location: Ibadan, Nigeria
Email: _<Email available after hire>_
Professional Summary
Highly analytical and results-driven Marketing Specialist with 5+ years of experience developing and executing comprehensive digital marketing strategies across B2B and B2C sectors. Proven expertise in SEO, paid media (PPC/Social), 2D animations and content strategy, consistently driving measurable improvements in lead generation, customer acquisition, and brand visibility. Seeking challenging freelance projects on Twine to leverage data-backed insights to achieve client business objectives.
Core Competencies & Skills
Category
Skills
Digital Strategy
Full-Funnel Marketing, Market Research, Budget Management, A/B Testing, Customer Journey Mapping, Campaign Optimization
SEO & SEM
Keyword Research, On-Page/Off-Page SEO, Google Ads (Search & Display), Bing Ads, Retargeting, Conversion Rate Optimization (CRO)
Content & Social
Content Strategy, Copywriting, Email Marketing (HubSpot/Mailchimp), LinkedIn Campaigns, Facebook/Instagram Ads
Analytics
Google Analytics 4 (GA4), Google Tag Manager (GTM), Data Visualization (Looker Studio), Performance Reporting
Tools & Platforms
HubSpot, Salesforce, WordPress, SEMrush, Ahrefs, Asana, Gohighlevel, Klaviyo, Microsoft Excel/Sheets, Figma, Canva, Open Art, Journey
Professional Experience
Senior Digital Marketing Strategist
TechCo Global Solutions
2022 – Present
Led the development and execution of digital acquisition strategy, resulting in a 45% increase in qualified marketing leads (MQLs) year-over-year.
Managed a $150K monthly PPC budget across Google Ads and LinkedIn, optimizing campaigns to reduce Cost Per Acquisition (CPA) by 18% while maintaining conversion volume.
Spearheaded the SEO content calendar, achieving Top 3 rankings for 12 high-value keywords and growing organic search traffic by 60% in 18 months.
Implemented GA4 tracking enhancements and custom reports, providing executive leadership with clear visibility into multi-channel campaign ROI.
Marketing Specialist
Local Growth Agency
2019 – 2022
Managed marketing efforts for 8-10 SMB clients concurrently, specializing in local SEO and social media engagement.
Developed and deployed email nurture sequences for three key clients, improving average open rates by 35% and click-through rates by 21%.
Wrote and optimized web copy and landing pages, contributing to a collective 15% lift in lead-to-customer conversion rates across assigned accounts.
Trained junior staff on best practices for using marketing automation tools and tracking campaign performance metrics.
Education
Master of Science in Marketing
University of Ibadan | Ibadan
Bachelor of Arts in Business Administration
University of Ibadan | IbadanWWWW…
More info Expert in: Microsoft Office, Google Drive, Make + 2 more
Hi, I’m Kari Lapinlampi, an IT systems and integration specialist with experience in system administration and planning and implementing integrations using Make.com and n8n, as well as Boomi. I enjoy solving complex IT challenges, optimizing networks and databases, and guiding customer projects from planning to deployment. I am comfortable in consulting roles and in hands-on administration and architecture work.
I also pursue writing and theatre; I’ve directed and written plays for Kärkölä Theatre and done a lot of translating work between Finnish and English in freelance projects. I enjoy blending technology and storytelling to make ideas accessible. I feel a mix of my writing, language and IT skills makes me a good choice for a lot of tasks.…Hi, I’m Kari Lapinlampi, an IT systems and integration specialist with experience in system administration and planning and implementing integrations using Make.com and n8n, as well as Boomi. I enjoy solving complex IT challenges, optimizing networks and databases, and guiding customer projects from planning to deployment. I am comfortable in consulting roles and in hands-on administration and architecture work.
I also pursue writing and theatre; I’ve directed and written plays for Kärkölä Theatre and done a lot of translating work between Finnish and English in freelance projects. I enjoy blending technology and storytelling to make ideas accessible. I feel a mix of my writing, language and IT skills makes me a good choice for a lot of tasks.WWWW…
More info Expert in: Boomi Flow, TypeScript, .NET + 12 more
I am a software and data architect/engineer with a track record of building scalable, cloud-based integrations and backend services. I excel at designing reliable architectures, leading cross-functional teams, and delivering production-ready solutions using .NET, React, and cloud platforms. especially AWS.
Over the years I have designed and implemented many web applications as well as delivered hundreds of Boomi integrations across SAP, Salesforce, Workday, Stripe, and Slack; led Boomi iPaaS projects; built secure APIs; optimized CI/CD pipelines; and mentored teams toward SDLC best practices.…I am a software and data architect/engineer with a track record of building scalable, cloud-based integrations and backend services. I excel at designing reliable architectures, leading cross-functional teams, and delivering production-ready solutions using .NET, React, and cloud platforms. especially AWS.
Over the years I have designed and implemented many web applications as well as delivered hundreds of Boomi integrations across SAP, Salesforce, Workday, Stripe, and Slack; led Boomi iPaaS projects; built secure APIs; optimized CI/CD pipelines; and mentored teams toward SDLC best practices.WWWW…
More info Expert in: Java, Boomi Flow, Spring + 4 more
I am a Senior Software Developer with over 6 years of experience specializing in integration and software development using Boomi, Java, Spring Boot, and SQL. I am passionate about designing scalable, high-quality enterprise solutions and have worked across diverse cloud and on-premises systems. I enjoy collaborating within cross-functional teams and am dedicated to continuous learning, including improving my Norwegian language skills and adapting to local work culture.
Throughout my career, I have been committed to delivering reliable, maintainable, and efficient software by applying industry best practices. I thrive on solving complex integration challenges, enhancing system performance, and driving operational efficiency through automation and innovation.…I am a Senior Software Developer with over 6 years of experience specializing in integration and software development using Boomi, Java, Spring Boot, and SQL. I am passionate about designing scalable, high-quality enterprise solutions and have worked across diverse cloud and on-premises systems. I enjoy collaborating within cross-functional teams and am dedicated to continuous learning, including improving my Norwegian language skills and adapting to local work culture.
Throughout my career, I have been committed to delivering reliable, maintainable, and efficient software by applying industry best practices. I thrive on solving complex integration challenges, enhancing system performance, and driving operational efficiency through automation and innovation.WWWW…
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