I’m a results-driven Klaviyo Email & SMS Marketing Specialist focused on lifecycle and retention marketing for Shopify brands. I design customer journeys that increase repeat purchases, customer lifetime value (LTV), ecommerce revenue, and long-term loyalty. I build end-to-end Klaviyo automations using behavioral segmentation, dynamic personalization, deliverability best practices, and A/B testing. I integrate Shopify and CRM tools via APIs and automation workflows to turn customer data into measurable growth across Welcome, abandoned cart, post-purchase, win-back, VIP, and re-engagement flows.

AJoke Omoaka

I’m a results-driven Klaviyo Email & SMS Marketing Specialist focused on lifecycle and retention marketing for Shopify brands. I design customer journeys that increase repeat purchases, customer lifetime value (LTV), ecommerce revenue, and long-term loyalty. I build end-to-end Klaviyo automations using behavioral segmentation, dynamic personalization, deliverability best practices, and A/B testing. I integrate Shopify and CRM tools via APIs and automation workflows to turn customer data into measurable growth across Welcome, abandoned cart, post-purchase, win-back, VIP, and re-engagement flows.

Available to hire

I’m a results-driven Klaviyo Email & SMS Marketing Specialist focused on lifecycle and retention marketing for Shopify brands. I design customer journeys that increase repeat purchases, customer lifetime value (LTV), ecommerce revenue, and long-term loyalty.

I build end-to-end Klaviyo automations using behavioral segmentation, dynamic personalization, deliverability best practices, and A/B testing. I integrate Shopify and CRM tools via APIs and automation workflows to turn customer data into measurable growth across Welcome, abandoned cart, post-purchase, win-back, VIP, and re-engagement flows.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Beginner
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Language

English
Fluent

Work Experience

Klaviyo Automation Specialist at SmartRevenue Agency (Freelance)
March 1, 2026 - Present
Designed and implemented end-to-end Klaviyo lifecycle marketing systems for Shopify ecommerce brands, improving engagement and retention. Built Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-back, Sunset, and VIP flows aligned to customer lifecycle stages. Developed advanced segmentation using behavioral triggers, purchase history, engagement activity, and predictive insights. Improved deliverability through list hygiene and engagement-based automation. Created responsive, mobile-first email templates and ran A/B tests on subject lines, CTAs, content blocks, and send times. Integrated Shopify with Klaviyo and supporting apps to sync customer data and lifecycle communications, and delivered performance reporting using Klaviyo analytics and GA4.
Klaviyo Email Marketing Specialist at GrowthCart Agency (Freelance)
February 1, 2026 - Present
Built complete Klaviyo implementations for Shopify ecommerce businesses from setup through automation deployment. Designed customer lifecycle flows including Welcome Series, Abandoned Cart, Browse Abandonment, Win-back, and Post-Purchase. Configured customer segmentation based on browsing behavior, purchase frequency, engagement history, and customer value. Implemented email personalization using dynamic content and conditional logic. Optimized email templates for responsiveness and conversion, supported reporting and deliverability improvements, and performed ongoing automation optimization.
Email Marketing Specialist at EcomScale Solutions (Freelance)
February 1, 2026 - March 1, 2026
Executed Klaviyo email marketing campaigns for Shopify brands focused on customer retention and repeat purchases. Designed lifecycle journeys tailored to subscriber behavior, purchase activity, and engagement. Improved performance via segmentation, dynamic personalization, and conversion-focused messaging. Optimized Welcome Series, Checkout Abandonment, Browse Abandonment, and Post-Purchase automations to maximize customer lifetime value. Collaborated on seasonal promotions and product launches, built reusable branded templates, and monitored campaign analytics to continuously optimize engagement and conversion.
Automation & AI Systems Specialist
December 1, 2025 - January 1, 2026
Designed AI-powered automation systems for faster customer communication and lead qualification. Built workflow automations integrating CRM platforms, APIs, calendars, and communication tools. Reduced response times by 70% and automated about 80% of repetitive follow-up activities. Integrated AI chat systems with CRM workflows to improve response speed and lead nurturing. Optimized sales pipelines for better conversion opportunities and operational efficiency, developing reusable automation frameworks across industries.
Customer Relationship Management Specialist
January 1, 2024 - March 1, 2026
Designed CRM ecosystems for coaches, consultants, and service-based businesses to streamline lead management and customer communication. Built automated lead capture workflows integrating landing pages, forms, calendars, and CRM platforms. Developed automated email and SMS follow-up systems to improve response consistency and reduce manual work. Connected business platforms through API integrations and webhooks, created structured sales pipelines, and built onboarding sequences. Implemented CRM reporting systems for pipeline performance and customer engagement insights.
Senior Digital Marketing Strategist at TechCo Global Solutions
February 16, 2022 - Present
Marketing Specialist at Local Growth Agency
August 21, 2019 - February 10, 2022

Education

Master of Science in Marketing at University of Ibadan
April 19, 2016 - October 12, 2021
B.Sc. (Psychology) at University of Ibadan
January 11, 2030 - August 21, 2026

Qualifications

Klaviyo Product & Platform Learning
January 11, 2030 - August 21, 2026
Shopify Ecosystem & Ecommerce Marketing
January 11, 2030 - August 21, 2026
CRM & Marketing Automation
January 11, 2030 - August 21, 2026
Email Marketing Best Practices
January 11, 2030 - August 21, 2026
Lifecycle Marketing Strategy
January 11, 2030 - August 21, 2026
Customer Retention & LTV Optimization
January 11, 2030 - August 21, 2026
AI Workflow Automation
January 11, 2030 - August 21, 2026
API Integration & Workflow Automation
January 11, 2030 - August 21, 2026

Industry Experience

Other, Retail, Consumer Goods
    Klaviyo Welcome Email Design & Shopify Email Marketing Automation
    Designed and developed a high-converting Klaviyo Welcome Email for a lifestyle ecommerce brand. The email was strategically created to increase first-time purchases, strengthen brand identity, and improve customer engagement immediately after signup. The design features a premium mobile-first layout, branded visuals, persuasive copywriting, promotional CTA buttons, and a clean user experience optimized for conversions. Built entirely inside Klaviyo with responsive design principles to ensure a flawless experience across desktop and mobile devices. This project demonstrates my expertise in: • Klaviyo Email Marketing • Klaviyo Welcome Series • Shopify Klaviyo Integration • Email Template Design • Responsive Email Design • Customer Retention • Ecommerce Email Automation • Brand-Aligned Email Marketing • Conversion Optimization • Email Copywriting Whether you need a complete Klaviyo Welcome Flow, abandoned cart emails, browse abandonment, post-purchase automation, or custom email templates, I create conversion-focused email systems that help Shopify brands increase revenue and customer lifetime value. Skills Used Klaviyo Shopify Email Marketing Email Automation Welcome Series Responsive Email Design Ecommerce Marketing Customer Retention Email Copywriting Conversion Rate Optimization (CRO)
    Klavito email template design
    Vetro — DTC Product Email Campaigns. Services: Email Campaigns, Email Template Design, Product Education, Social Proof, Conversion Strategy. The Challenge A premium pet-grooming product that needed to overcome skepticism, pet owners concerned about what's in the solution, whether it's safe, and whether it actually works without stressing their pet. The Strategy Build trust before the ask. Lead with product education and ingredient transparency, use social proof and pain-point narratives to address objections, then guide subscribers to a clear, value-framed purchase path. The Execution A cohesive campaign series: a welcome that introduces the product with a 3-step how-it-works, a pain-point email that reframes grooming anxiety with customer testimonials, and an ingredient-breakdown email that turns transparency into trust. Each campaign ends with a single confident CTA and trust metrics. Key Takeaways A demonstration of education-led email marketing, using transparency, social proof, and clear narrative structure to move a skeptical audience toward purchase without relying on discounts alone.
    Klaviyo Welcome Email Design & Shopify Email Marketing Automation

    Designed and developed a high-converting Klaviyo Welcome Email for a lifestyle ecommerce brand. The email was strategically created to increase first-time purchases, strengthen brand identity, and improve customer engagement immediately after signup.

    The design features a premium mobile-first layout, branded visuals, persuasive copywriting, promotional CTA buttons, and a clean user experience optimized for conversions. Built entirely inside Klaviyo with responsive design principles to ensure a flawless experience across desktop and mobile devices.

    This project demonstrates my expertise in:

    • Klaviyo Email Marketing
    • Klaviyo Welcome Series
    • Shopify Klaviyo Integration
    • Email Template Design
    • Responsive Email Design
    • Customer Retention
    • Ecommerce Email Automation
    • Brand-Aligned Email Marketing
    • Conversion Optimization
    • Email Copywriting

    Whether you need a complete Klaviyo Welcome Flow, abandoned cart emails, browse abandonment, post-purchase automation, or custom email templates, I create conversion-focused email systems that help Shopify brands increase revenue and customer lifetime value.

    Klaviyo Email Marketing Expert

    Designed a responsive Klaviyo educational email for a Shopify beverage brand as part of a Welcome Flow. Created a premium mobile-first layout with branded visuals, engaging copy, educational content, promotional CTA, and discount messaging to increase customer engagement, build trust, and drive first-time purchases. Fully optimized for desktop and mobile with conversion-focused email marketing best practices.

    Klaviyo
    Shopify
    Email Marketing
    Email Design
    Email Automation

    Klaviyo Email Marketing Expert

    Designed a responsive Klaviyo product showcase email for a Shopify beverage brand as part of a Welcome Flow. Combined social proof, featured products, branded visuals, compelling CTAs, and mobile-first email design to increase customer trust, engagement, and conversions. Optimized for desktop and mobile while maintaining a premium brand experience and high-performing email marketing best practices.