MARKETING SPECIALIST Marketing Specialist | Results-Driven Digital Strategist Contact & Profile Location: Ibadan, Nigeria Email: _Email not available. Sign in: https://www.twine.net/signup_ Professional Summary Highly analytical and results-driven Marketing Specialist with 5+ years of experience developing and executing comprehensive digital marketing strategies across B2B and B2C sectors. Proven expertise in SEO, paid media (PPC/Social), 2D animations and content strategy, consistently driving measurable improvements in lead generation, customer acquisition, and brand visibility. Seeking challenging freelance projects on Twine to leverage data-backed insights to achieve client business objectives. Core Competencies & Skills Category Skills Digital Strategy Full-Funnel Marketing, Market Research, Budget Management, A/B Testing, Customer Journey Mapping, Campaign Optimization SEO & SEM Keyword Research, On-Page/Off-Page SEO, Google Ads (Search & Display), Bing Ads, Retargeting, Conversion Rate Optimization (CRO) Content & Social Content Strategy, Copywriting, Email Marketing (HubSpot/Mailchimp), LinkedIn Campaigns, Facebook/Instagram Ads Analytics Google Analytics 4 (GA4), Google Tag Manager (GTM), Data Visualization (Looker Studio), Performance Reporting Tools & Platforms HubSpot, Salesforce, WordPress, SEMrush, Ahrefs, Asana, Gohighlevel, Klaviyo, Microsoft Excel/Sheets, Figma, Canva, Open Art, Journey Professional Experience Senior Digital Marketing Strategist TechCo Global Solutions 2022 – Present Led the development and execution of digital acquisition strategy, resulting in a 45% increase in qualified marketing leads (MQLs) year-over-year. Managed a $150K monthly PPC budget across Google Ads and LinkedIn, optimizing campaigns to reduce Cost Per Acquisition (CPA) by 18% while maintaining conversion volume. Spearheaded the SEO content calendar, achieving Top 3 rankings for 12 high-value keywords and growing organic search traffic by 60% in 18 months. Implemented GA4 tracking enhancements and custom reports, providing executive leadership with clear visibility into multi-channel campaign ROI. Marketing Specialist Local Growth Agency 2019 – 2022 Managed marketing efforts for 8-10 SMB clients concurrently, specializing in local SEO and social media engagement. Developed and deployed email nurture sequences for three key clients, improving average open rates by 35% and click-through rates by 21%. Wrote and optimized web copy and landing pages, contributing to a collective 15% lift in lead-to-customer conversion rates across assigned accounts. Trained junior staff on best practices for using marketing automation tools and tracking campaign performance metrics. Education Master of Science in Marketing University of Ibadan | Ibadan Bachelor of Arts in Business Administration University of Ibadan | Ibadan…MARKETING SPECIALIST Marketing Specialist | Results-Driven Digital Strategist Contact & Profile Location: Ibadan, Nigeria Email: _Email not available. Sign in: https://www.twine.net/signup_ Professional Summary Highly analytical and results-driven Marketing Specialist with 5+ years of experience developing and executing comprehensive digital marketing strategies across B2B and B2C sectors. Proven expertise in SEO, paid media (PPC/Social), 2D animations and content strategy, consistently driving measurable improvements in lead generation, customer acquisition, and brand visibility. Seeking challenging freelance projects on Twine to leverage data-backed insights to achieve client business objectives. Core Competencies & Skills Category Skills Digital Strategy Full-Funnel Marketing, Market Research, Budget Management, A/B Testing, Customer Journey Mapping, Campaign Optimization SEO & SEM Keyword Research, On-Page/Off-Page SEO, Google Ads (Search & Display), Bing Ads, Retargeting, Conversion Rate Optimization (CRO) Content & Social Content Strategy, Copywriting, Email Marketing (HubSpot/Mailchimp), LinkedIn Campaigns, Facebook/Instagram Ads Analytics Google Analytics 4 (GA4), Google Tag Manager (GTM), Data Visualization (Looker Studio), Performance Reporting Tools & Platforms HubSpot, Salesforce, WordPress, SEMrush, Ahrefs, Asana, Gohighlevel, Klaviyo, Microsoft Excel/Sheets, Figma, Canva, Open Art, Journey Professional Experience Senior Digital Marketing Strategist TechCo Global Solutions 2022 – Present Led the development and execution of digital acquisition strategy, resulting in a 45% increase in qualified marketing leads (MQLs) year-over-year. Managed a $150K monthly PPC budget across Google Ads and LinkedIn, optimizing campaigns to reduce Cost Per Acquisition (CPA) by 18% while maintaining conversion volume. Spearheaded the SEO content calendar, achieving Top 3 rankings for 12 high-value keywords and growing organic search traffic by 60% in 18 months. Implemented GA4 tracking enhancements and custom reports, providing executive leadership with clear visibility into multi-channel campaign ROI. Marketing Specialist Local Growth Agency 2019 – 2022 Managed marketing efforts for 8-10 SMB clients concurrently, specializing in local SEO and social media engagement. Developed and deployed email nurture sequences for three key clients, improving average open rates by 35% and click-through rates by 21%. Wrote and optimized web copy and landing pages, contributing to a collective 15% lift in lead-to-customer conversion rates across assigned accounts. Trained junior staff on best practices for using marketing automation tools and tracking campaign performance metrics. Education Master of Science in Marketing University of Ibadan | Ibadan Bachelor of Arts in Business Administration University of Ibadan | IbadanWWWW…