I’m a senior digital specialist with over 16 years of experience across content, UX, accessibility, SEO, optimisation, and performance marketing, known for solving complex, cross-disciplinary digital problems and turning them into clear, workable outcomes.
My strength is depth across multiple disciplines rather than narrow specialisation. I combine strong technical knowledge with clear communication, which allows me to act as a bridge between marketing, product, developers, and stakeholders. Clients often rely on me to see the whole system and translate it into high-quality, usable digital work.
I have extensive experience in regulated and high-trust environments, including health, education, energy, and purpose-led organisations. I’m comfortable balancing user needs with business goals, compliance, and risk, without losing clarity or momentum.
I’m available for freelance, contract, or project-based work, and I’m equally comfortable parachuting in to solve a specific problem or partnering longer-term to lift digital capability and performance.
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- Audited content and templates against WCAG
- Improved content structure, clarity, and usability
- Worked across marketing, IT, governance, and legal
- Leveraged accessibility improvements to also lift SEO and answer engine performance
- Achieved AA compliance for internal governance and external audits
- Improved usability and content clarity
- Strengthened discoverability and search performance as a by-product
What I did:
Led an accessibility uplift across a public-facing health insurance website, improving compliance from single A to AA standard. I identified technical and content issues, defined solutions, and either implemented fixes directly or worked with developers to deliver them.
How:
Outcome:
- Translated marketing and brand requirements into developer-friendly language
- Ensured technical outputs aligned with user needs and brand standards
- Bridged gaps between technical and non-technical stakeholders
- Reduced rework and misalignment
- Smoother delivery under time pressure
- Digital outputs that met both technical and user expectation
What I did:
Acted as the marketing and UX subject matter expert working directly with developers during digital product delivery.
How:
Outcome:
- Applied SEO and accessibility best practice together
- Improved content hierarchy, headings, and clarity
- Worked closely with technical teams and subject matter experts
- Ensured changes aligned with governance and accessibility standards
- Improved search performance
- More usable, accessible content
- Stronger alignment between user intent and content delivery
What I did:
Improved search visibility and content quality across public-facing university websites.
How:
Outcome:
- Analysed performance data and user behaviour
- Identified UX friction points and content issues
- Made targeted design and content changes using experimentation tools
- Balanced campaign goals with user needs and compliance requirements
- Reduced bounce rates
- Increased time on page
- Improved click-through rates
- Clear uplift in campaign effectiveness
What I did:
Reviewed and optimised paid traffic landing pages to improve user experience and performance.
How:
Outcome:
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