Lauren Thrift

What I did:
Led an accessibility uplift across a public-facing health insurance website, improving compliance from single A to AA standard. I identified technical and content issues, defined solutions, and either implemented fixes directly or worked with developers to deliver them.

How:

• Audited content and templates against WCAG
• Improved content structure, clarity, and usability
• Worked across marketing, IT, governance, and legal
• Leveraged accessibility improvements to also lift SEO and answer engine performance

Outcome:

• Achieved AA compliance for internal governance and external audits
• Improved usability and content clarity
• Strengthened discoverability and search performance as a by-product

What I did:
Acted as the marketing and UX subject matter expert working directly with developers during digital product delivery.

How:

• Translated marketing and brand requirements into developer-friendly language
• Ensured technical outputs aligned with user needs and brand standards
• Bridged gaps between technical and non-technical stakeholders

Outcome:

• Reduced rework and misalignment
• Smoother delivery under time pressure
• Digital outputs that met both technical and user expectation

What I did:
Improved search visibility and content quality across public-facing university websites.

How:

• Applied SEO and accessibility best practice together
• Improved content hierarchy, headings, and clarity
• Worked closely with technical teams and subject matter experts
• Ensured changes aligned with governance and accessibility standards

Outcome:

• Improved search performance
• More usable, accessible content
• Stronger alignment between user intent and content delivery