Dynamic Social Media Manager and Brand Consultant with a strong passion for social media strategy, brand marketing, campaign management, community growth, and content creation.
In my current role at Staysure Group as a Social Media Manager, I lead the strategic direction for four in-house brands - Staysure Travel Insurance, Avanti Travel Insurance, Wapp Travel Insurance, and Petsure Insurance. Partnering with content managers and the design team to ensure on-brand and effective social media initiatives, I also orchestrate the efforts of a freelance social media manager and manage two agency partnerships to ensure optimal performance across all social channels.
In my freelance capacity, I work closely with solopreneurs and small business owners, serving as their dedicated social media strategist. I manage Facebook campaigns and client budgets effectively as well as offering supplementary services such as voice-overs, content creation, and video editing. Previous experience as a Marketing Manager at Key Business Marketing involved achieving a Top 10 ranking in the ‘Social Media’ niche on People Per Hour, contributing to a successful company rebranding, and playing a pivotal role in client relationship management and team mentoring.
Academically, I have completed a BA in Advertising and Marketing Communications from the University of Bedfordshire, graduating with a 2:1. Additionally, I am proficient in Microsoft 365, Google Workspace, Notion, DaVinci Resolve, Sage, and Paid Social including Facebook, Instagram, TikTok, and YouTube in-stream ads.
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