Intrapreneur & startup investment professional with experience into product management & scaling up startups. A business-builder, start-up survivor, digital media evangelist and a passionate storyteller. The past couple of years have taken me on an amazing journey where I’ve built brands, made clarity from chaos, painted visions and inspired + worked with great teams.
My experience, while extensive, isn’t traditional. I have built some amazing products ground-up using methods both traditional and digital. I’m a big believer in the power of branding. I believe that we, don’t buy 'things’ based on features & benefits. We buy based on emotion and an instinct “gut feel” that brands promise. At the same time, I am also a great fan of data and analytics. It helps me understand user behavior better and deliver messages that are hyper targeted, relevant and personalized. I am customer focused, excited about technology, Internet, traveling, photography, gadgets and telling the story about products that can change the world and make life simpler.
I strongly believe in Innovation & learning all the time and am super excited about the possibilities of Internet & Mobile.
Experienced in Product management, online marketing, mobile, hyper local commerce and e commerce(internet business). Ran several awesome consumer marketing campaigns propelling Android, Facebook, YouTube, and Google Search(GOSF) in past.
Skills: Startup, product development and lifecycle management, Startup Acceleration & Incubation, Business planning, Fundraising, Market Assessment, Competitive Analysis, Pricing, Brand Positioning, Strategy Consulting,Data Analytics,Budgeting,Business Intelligence, ECommerce, content management systems.
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