Available to hire
Hi, I’m Peace Damilola Ifoga, a strategic and creative Social Media Manager based in Lagos, Nigeria. I have a proven track record of driving audience growth, boosting brand visibility, and delivering measurable business results through impactful digital strategies. I excel at turning online engagement into real outcomes and building social communities that resonate, influence, and convert.\n\nI specialize in content creation, platform optimization, and targeted ad campaigns that convert, with experience across multiple brands and markets. I am passionate about translating data-driven insights into compelling stories and sustained growth for brands I work with.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Yoruba
Fluent
Work Experience
Social Media Manager at Mar Dat
July 1, 2025 - PresentConducted an in-depth audit of the company’s existing social media presence to identify areas for strategic optimization and brand alignment. Researched optimized bio structures for Instagram, LinkedIn, and Facebook to clearly communicate the brand’s value proposition and attract the right audience.
Social Media Manager at Nowagie Ops (Client: Empire Syndicate- International Trading Brand)
July 31, 2025 - July 22, 2025Led the end-to-end social media strategy for Empire Syndicate, a global trading education brand. Designed and executed a cross-platform content calendar with daily posts across Instagram, Facebook, X, and Reddit. Created educational and relatable content for both beginner and professional audiences, increasing community engagement and brand visibility. Developed branded content themes and templates, analyzed social media insights to optimize strategies, crafted platform-specific captions and visuals, and engaged with followers to build a loyal community.
Marketing Manager at ShowGear Limited
July 31, 2025 - July 22, 2025Developed and executed marketing strategy to increase brand awareness, product sales, and customer engagement. Conducted competitor analysis and market research for product positioning and campaign direction. Collaborated with cross-functional teams to launch promotional campaigns across digital and traditional channels. Assisted in product-focused campaigns educating customers on professional audio and event gear. Prepared weekly marketing reports for senior leadership.
Social Media Manager at ShowGear Limited
July 31, 2025 - July 22, 2025Developed and executed organic and paid social media strategies across multiple platforms resulting in 150% engagement increase. Mentored and led a team of two interns enhancing collaborative content creation. Implemented audience growth strategies achieving a 50% increase in followers and reach within 6 months. Launched and managed e-commerce sales strategies integrated with social media marketing leading to a 40% revenue increase. Designed targeted ad campaigns on Facebook and Instagram improving conversion rates. Optimized product listings and promotions with increased engagement and direct sales via social platforms. Managed newsletter marketing increasing open rates by 30%.
Virtual Talent-Recruiter at HEC Recruit
December 31, 2023 - July 22, 2025Screened and evaluated 40-50 applications weekly, matching top talent to client job requirements. Managed and optimized job postings boosting candidate applications and increasing qualified candidate pool. Reviewed and shortlisted candidates ensuring alignment with client needs. Conducted 7-10 virtual interviews weekly via Zoom, Google Meet, and WhatsApp to expedite hiring process.
Social Media Strategist/ Content Creator at WePush Media Ltd
December 31, 2021 - July 22, 2025Produced and directed more than 10 brand documentaries and PR campaigns enhancing brand storytelling and market positioning. Developed and executed tailored content strategies on Twitter, Facebook, and Instagram leading to a 50% engagement boost. Revamped social media strategy optimizing brand messaging to increase reach and impressions, resulting in improved audience engagement.
Administrative Officer at Covenant University
October 31, 2017 - July 22, 2025Implemented digital record-keeping processes improving administrative efficiency by 30%. Oversaw and optimized the part-time student program with targeted outreach initiatives driving a 40% enrollment increase. Managed part-time student support programs improving retention and completion rates by 20% through enhanced academic assistance and engagement strategies.
Social Media Manager
March 1, 2025 - PresentConducted an in-depth audit of the company’s existing social media presence to identify areas for strategic optimization and brand alignment. Researched optimized bio structures for Instagram, LinkedIn, and Facebook to clearly communicate the brand’s value proposition and attract the right audience.
Social Media Manager at Nowagie Ops
July 1, 2025 - September 24, 2025Led end-to-end social media strategy for Empire Syndicate, a global trading education brand. Designed and executed a cross-platform content calendar with daily posts across Instagram, Facebook, X, and Reddit. Created educational and relatable trading content for beginner and professional audiences, developed branded content themes and templates, analyzed social media insights to inform strategy adjustments, crafted platform-specific captions and visuals to drive engagement, and engaged with followers to build a loyal community. Collaborated with internal teams and content creators to amplify reach and simplified trading concepts for mass appeal.
Marketing Manager at ShowGear Limited
July 1, 2025 - September 24, 2025Developed and executed marketing strategy focused on increasing brand awareness, driving product sales, and improving customer engagement. Conducted competitor analysis and market research to inform product positioning and campaign direction. Collaborated with cross-functional teams to launch promotional campaigns across digital and traditional channels. Assisted in developing product-focused campaigns that educated customers on the use and benefits of professional audio and event gear. Prepared weekly marketing reports and performance reviews for senior leadership.
Social Media Manager at ShowGear Limited
July 1, 2025 - September 24, 2025Developed and executed organic and paid social media strategies across Instagram, Facebook, TikTok, and Twitter, increasing engagement by 150%. Mentored and led a team of two interns (Social Media Assistant & Graphic Designer). Implemented audience growth strategies, resulting in a 50% increase in followers and reach within 6 months. Launched and managed the company’s e-commerce sales strategy, integrating social media marketing with online sales, resulting in a 40% increase in revenue. Designed targeted ad campaigns on Facebook and Instagram to improve conversion rates and customer acquisition. Optimized product listings and promotions with increased engagement and direct sales via social platforms. Managed newsletter marketing, increasing open rates by 30% through audience segmentation.
Talent Recruiter at HEC Recruit
December 1, 2023 - September 24, 2025Screened and evaluated 40-50 applications weekly, efficiently matching top talent to client job requirements. Managed and optimized job postings across platforms, boosting candidate applications and expanding the pool of qualified candidates. Reviewed and shortlisted candidates for open roles, ensuring alignment with client hiring needs and streamlining recruitment efficiency. Conducted and facilitated a combined 7-10 virtual interviews weekly via Zoom, Google Meet, and WhatsApp, expediting the hiring process for clients.
Social Media Strategist/ Content Creator at WePush Media Ltd
December 1, 2021 - September 24, 2025Produced and directed 10+ brand documentaries and PR campaigns, elevating brand storytelling and market positioning. Developed and executed tailored content strategies across Twitter, Facebook, and Instagram, leading to a 50% engagement boost through audience-driven storytelling. Revamped social media strategy to increase reach and impressions, resulting in improved audience engagement.
Administrative Officer at Covenant University
October 1, 2017 - September 24, 2025Implemented digital record-keeping processes that improved administrative efficiency by 30%. Oversaw and optimized the part-time student program, driving a 40% enrollment increase. Managed part-time student support programs, improving retention and completion rates by 20% through enhanced academic assistance and engagement strategies.
Social Media Manager at Nowagie Ops (Client: Empire Syndicate - International Trading Brand)
July 31, 2025 - September 24, 2025Led end-to-end social media strategy for Empire Syndicate, a global trading education brand, under the Nowagie Ops agency. Designed and executed a cross-platform content calendar, delivering daily posts across Instagram, Facebook, X, and Reddit. Created educational and relatable trading content tailored to beginner and professional audiences, increasing community engagement and brand visibility. Developed branded content themes and templates that aligned with Empire Syndicate’s voice, vision, and goals. Analyzed social media insights to inform strategy adjustments and content optimization. Crafted platform-specific captions and visuals using expert storytelling, hooks, and CTAs to drive user interaction and growth. Engaged with followers across channels, building a loyal community and positioning the client as a trusted industry leader. Collaborated with internal teams and content creators to amplify reach through timely market insights, motivational posts, and user-focused case stud
Marketing Manager at ShowGear Limited
July 31, 2025 - September 24, 2025Developed and executed marketing strategy focused on increasing brand awareness, driving product sales, and improving customer engagement. Conducted competitor analysis and market research to inform product positioning and campaign direction. Collaborated with cross-functional teams to launch promotional campaigns across digital and traditional channels. Assisted in developing product-focused campaigns that educated customers on the use and benefits of professional audio and event gear. Prepared weekly marketing reports and performance reviews for senior leadership.
Social Media Manager at ShowGear Limited
July 31, 2025 - September 24, 2025Developed and executed organic and paid social media strategies across Instagram, Facebook, TikTok, and Twitter, increasing engagement by 150%. Mentored a team of two interns (Social Media Assistant & Graphic Designer), driving collaborative content creation and brand storytelling. Implemented audience growth strategies, resulting in a 50% increase in followers and reach within 6 months. Launched and managed ShowGear Limited’s e-commerce sales strategy, integrating social media marketing with online sales, resulting in a 40% increase in revenue. Designed targeted ad campaigns on Facebook and Instagram, improving conversion rates and customer acquisition. Optimized product listings and promotions with increased engagement and direct sales via social platforms. Managed newsletter marketing, increasing open rates by 30% through engaging email campaigns and audience segmentation.
Virtual Talent - Recruiter at HEC Recruit
December 31, 2023 - September 24, 2025Screened and evaluated 40-50 applications weekly, efficiently matching top talent to client job requirements. Managed and optimized job postings across platforms, boosting candidate applications and increasing the pool of qualified candidates for client roles. Reviewed and shortlisted candidates for open roles, ensuring alignment with client hiring needs and streamlining recruitment efficiency. Conducted and facilitated a combined 7-10 virtual interviews weekly via Zoom, Google Meet, and WhatsApp, expediting the hiring process for clients.
Social Media Strategist/ Content Creator at WePush Media Ltd
December 31, 2021 - September 24, 2025Produced and directed 10+ brand documentaries and PR campaigns, elevating brand storytelling and market positioning. Developed and executed tailored content strategies across Twitter, Facebook, and Instagram, leading to a 50% engagement boost through audience-driven storytelling. Revamped social media strategy, optimizing brand messaging to increase reach and impressions, resulting in improved audience engagement.
Administrative Officer at Covenant University
October 1, 2017 - September 24, 2025Implemented digital record-keeping processes that improved administrative efficiency by 30%. Oversaw and optimized the part-time student program, implementing targeted outreach initiatives that drove a 40% enrollment increase. Managed part-time student support programs, improving retention and completion rates by 20% through enhanced academic assistance and engagement strategies.
Education
Master of Science at Redeemer's University
September 19, 2019Msc Molecular Biology and Genomics
Bachelor of Science at Adeleke university
July 17, 2016Bsc Biochemistry
M.Sc at Redeemer's University - Ede, Osun State
January 1, 2017 - December 31, 2019B.Sc at Adeleke University - Ede, Osun State
January 1, 2012 - December 31, 2016M.Sc, Molecular Biology and Genomics at Redeemer's University, Ede, Osun State
January 1, 2017 - January 1, 2019B.Sc, Biochemistry at Adeleke University, Ede, Osun State
January 1, 2012 - January 1, 2016M.Sc at Redeemer's University, Ede, Osun State
January 1, 2017 - January 1, 2019B.Sc at Adeleke University, Ede, Osun State
January 1, 2012 - January 1, 2016Qualifications
Meta Blueprint: Create ads from a Facebook Page
July 1, 2025 - July 31, 2025Meta Blueprint: How to create a Facebook Page
July 1, 2025 - July 31, 2025Meta Blueprint: How to post on a Facebook Page
July 1, 2025 - July 31, 2025Meta Blueprint: Get started with Ads Manager
July 1, 2025 - July 31, 2025Project Management: Fundamentals and Beyond X The Open University UK
August 1, 2023 - August 31, 2023CompTIA Project Management
January 1, 2019 - December 31, 2019Meta Blueprint: Create ads from a Facebook Page
July 1, 2025 - September 24, 2025Meta Blueprint: How to create a Facebook Page
July 1, 2025 - September 24, 2025Meta Blueprint: How to post on a Facebook Page
July 1, 2025 - September 24, 2025Meta Blueprint: Get started with Ads Manager
July 1, 2025 - September 24, 2025Project Management: Fundamentals and Beyond
August 1, 2023 - September 24, 2025CompTIA Project Management
January 1, 2019 - September 24, 2025Meta Blueprint: Create ads from a Facebook Page
July 1, 2025 - September 24, 2025Meta Blueprint: How to create a Facebook Page
July 1, 2025 - September 24, 2025Meta Blueprint: How to post on a Facebook Page
July 1, 2025 - September 24, 2025Meta Blueprint: Get started with Ads Manager
July 1, 2025 - September 24, 2025Project Management: Fundamentals and Beyond
August 1, 2023 - September 24, 2025CompTIA Project Management
January 1, 2019 - September 24, 2025Industry Experience
Media & Entertainment, Retail, Financial Services, Education, Professional Services, Software & Internet
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