GTT: Acquisition Marketing Manager, Voice & Devices, Audible (TEMP)

Digital Marketer is needed in Newark, United States.

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Client: GTT, LLC

Location: Newark, NJ

Contract: Contract, 6 Months

Acquisition Marketing Manager, Voice & Devices

Pay rate up to $86.35/Hr

Job Description

Are you a creative, highly-motivated, data-driven marketer with a passion for engaging customers and launching new product features? Do you have an attention for detail, and the expertise to develop, test and launch customer lifecycle marketing campaigns?

• Client’s Voice & Devices Marketing Team is seeking an Acquisition Marketing Manager to create and execute marketing programs from concept through delivery, partnering closely with cross-functional teams including product, data science, marketing and design.
• You will be responsible for developing customer Acquisition communications to drive first listens, purchase consideration and acquisition on Amazon Devices, such as Alexa and Fire Tablet.
• You will educate users about the unique features and benefits of listening on Devices, while addressing the challenges customers face with the voice technology.
• You must have the ability to work at a strategic level (generating innovative ideas based on customer behaviors) and a tactical level (optimizing campaigns with experimentation tools, analyzing results and solving problems).
• A successful candidate will possess great project management and influencing skills to work across multiple teams to achieve success.
• This opportunity will place you in a highly entrepreneurial, fast-changing and collaborative environment with some of the most inspiring individuals in the industry.

Responsibilities

• Design and test marketing campaigns to improve customer Acquisition for Amazon Devices.
• Own campaigns from end to end: creative process, segmentation, planning, execution, reporting, and optimization.
• Use internal tools to A/B test campaigns for effectiveness and automate wins.
• Research and present leading industry practices and apply insights to approach.
• Develop segmentation strategies, leveraging internal tools to identify and target high propensity customer cohorts.
• Build journey maps to keep track of complex customer experiences.
• Work with Sr. Manager to define success metrics, measure and report the impact of our work.
• Partner with Engagement Manager to develop and execute a cohesive customer lifecycle strategy.
• Partner with product teams to track and release new features directly to the customer.
• Drive business case development, forecasting and ROI targets for new opportunities.

Basic Qualifications

• Bachelor Degree in marketing, advertising, business, communications and/or relevant field.
• 3-5 years of relevant work experience in performance, acquisition, and/or product marketing.
• Experience working with marketing tools including email, web analytics, direct and social.
• Experience partnering closely with product and data science teams.
• Demonstrated ability to build, execute, and scale cross-functional marketing programs.
• Superior oral and written communication skills with an innate attention to detail.
• Ability to manage time and multiple priorities with a variety of internal and external stakeholders.
• Ability to present ideas to various levels of an organization and gain support for initiatives.
• Accomplished a range of skills from strategic thinking to creative and detailed execution.
• Demonstrated ability to work independently and autonomously.
• Have relentlessly high standards and a high attention to detail.