Hanesbrands, Inc: Digital Content Administrator, Marketing

Digital Marketer is needed in Winston-Salem, United States.

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Client: Hanesbrands, Inc.

Location: Winston-Salem, NC

Contract: Temporary, Full-time, 3 Month Contract

Digital Content Administrator– Marketing

Acts as the point-person for all final creative deliverables. Serve as the central contact for the marketing, creative services and sells team for digital asset management information, usage information and usage contract renewals. The role also includes connecting with external partnership (3rd party vendors and creative agencies) to ensure asset quality and consistence on all uploads.

This is a temporary three month assignment.

Responsibilities:

• Receives, tracks and responds to a high volume of inquiries and requests for final digital assets from internal and external asset users (sales reps, marketing, etc.)
• Work with all cross-functional teams including but not limited to creative services, marketing, ecommerce and legal concerning image usage rights requests, making sure all expiring or optional usage rights are negotiated, extended or asset expired in the DAM
• Create/maintain an archive and tracking system and pull historical images/data
• Oversee adherence to metadata and taxonomy structure with internal creative team and external vendors
• Negotiate usage rates with models, photographers and videographers and/or agencies
• Upload and tag assets with metadata
• Conduct analysis and provide reporting of image asset type, usage or status
• Make recommendations to improve standards, methodologies, and systems
• Maintain an understanding of industry standards for metadata management
• Serve as point of contact and liaison with the DAM technical support team on issues, access and training
• Testing system functionality after upgrades or new software implementation
• Other duties as identified and assigned

Qualifications:

• BS/BA required or 4+ years of experience in similar function
• Experience with DAM systems (metadata input, organizing large amounts of files, file naming conventions, and database reporting)
• Excellent working knowledge of processes
• Strong project management and communication skills (experience in working closely with non-technical team members)
• Highly organized, detail oriented, solution-focused—can also work in cross-functional situations, ensuring all others teams’ needs and deadlines are met
• Strong problem-solving skills with a customer service background
• Ability to work efficiently and lead process improvements