Swim England: Senior Marketing Manager (Part-time)

Digital Marketer is needed in Loughborough, United Kingdom.

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Client: Swim England

Location: Loughborough, United Kingdom

Contract: Part Time

About The Role

The Institute of Swimming are seeking an experienced Senior Marketing Manager to join the team on a part time basis (24.5 hours per week) to cover Maternity Leave (up to 12 months). Working hours are 9:00 am - 5:00 pm Monday with Tuesday to Friday open to flexible working between 9:00 am - 5:00 pm. The role will be home based with quarterly travel to our SportPark office, Loughborough (Leicestershire).

This is an exciting opportunity to work within the Institute of Swimming as part of a forward thinking and dynamic marketing team responsible for developing and implementing an effective marketing plan that supports the Institute of Swimming and Swim England strategy.

Reporting to the Institute of Swimming Head of Marketing and Communications, you will be responsible for:

• Collaboratively planning, developing, and implementing effective marketing campaigns that utilise a mix of channels (digital, email, social, PR, events and advertising) and using insight to talk effectively to different target audiences.
• Ensuring campaigns are optimised and providing the best return for the sport and Institute of Swimming.
• Supporting the development and implementation of SEO, digital, social, brand and content strategies.
• Evolving and managing the Institute of Swimming website in conjunction with the wider team, ensuring a smooth customer journey that engages users, supports SEO and drives course booking.

To find out more about the role, download the full Job Description and Person Specification document.

About You

The successful candidate must have:

• Proven record of operating as a Marketing Manager across all channels in a commercial environment.
• Extensive experience in strategic marketing planning development, execution, and analysis.
• Extensive experience using a mixture of paid for and owned marketing channels to reach and influence the target audience, effectively utilising: digital, Google PPC, SEO, PR/ communications, social media management and advertising, email and event marketing.
• Experience analysing KPIs and campaign performance through analytics tools including Google Analytics/GA4.

To find out more about the skills and experience required, download the full Job Description and Person Specification document.

So if you feel you have the suitable skills and attributes for this position then we would like to hear from you.

About Us

The Institute of Swimming work in conjunction with Swim England as a subsidiary, and exist for the good of the sport; developing the best aquatic professionals is our priority.

We are the largest provider of Swim England qualifications and aquatics courses and we train over 60 per cent of all swimming teachers in the UK.

Find out more about what it’s like to work with us and the Swim England family here and download a summary of our employee benefits here.