H&R Block: Marketing Manager Seasonal

Digital Marketer is needed in Kansas City, United States.

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Client: H&R Block

Location: Kansas City, MO

Contract: Seasonal

What you’ll do…

Leads, develops, recommends, and implements client acquisition and retention marketing plans and programs to grow the business. Manage client segment marketing programs, ensuring programs work together with other marketing initiatives. Develop marketing programs, geared to targeted client segments, which increase revenue, client base and profitability. This position will support the marketing department lead for execution of a marketing program or a subset of a very large, complex marketing program.

JOB DUTIES

• Implements marketing plans and programs designed to increase revenues, clients, and profitability. This may be a stand alone program or a subset of a very large, complex, multi-media, multi client program. Ensure all marketing plans and programs adhere to overall corporate strategy and objectives. Analyze each program to identify key success indicators. Prioritizes projects based on evaluation of short and long-term benefits to the company.
• Implement and monitor marketing metrics to effectively measure acquisition and retention marketing programs. Identify areas of concern and take appropriate action.
• Collaborates with other associates and support departments to develop, recommend, and monitor the implementation of client acquisition and retention marketing plans. Lead the discussion and consideration of ideas within working group.
• Collaborate with business team on development and recommended media strategy, including: targeting, timing, messaging and offer. Collaborate with business to ensure media programs are extended according to plan.
• Provides assistance with the development of H&R Block advertising strategy and execution.
• Work closely with Creative Services and outside agencies to provide input for creative design, messaging and strategy for direct mail and any other direct marketing programs.
• Ensures projects are completed on time and within budgetary guidelines. Monitors program results and proactively recommends contingency plans or adjustments to meet goals.
• Responsible for specific acquisition and retention direct response marketing programs to include development, production, delivery and analysis of individual programs.
• Serves as marketing resource for other departments.
• Other duties as assigned

What you’ll bring to the team…

• Bachelor’s degree in a related field or the equivalent through a combination of education and related work experience.
• 5 years Minimum related work experience

About H&R Block…

H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve grown to have approximately 12,000 offices throughout the United States and around the world. We are a people company first and a tax company second. People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more. H&R Block is committed to diversity and inclusion and is proud to be an equal opportunity employer. We consider qualified applicants regardless of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. All qualified applicants are welcomed and encouraged to apply.