Ice Cream Factory: Marketing Manager

Digital Marketer is needed in Lebanon, United States.

Client: Ice Cream Factory

Location: Lebanon, United States

Contract: Part Time

Ice Cream Factory

Ice Cream Factory has a solid-gold opportunity for a few good people to make the industry’s best ice cream. In the last 4 years, our ice cream has become available in 17 states at over 2,000 retail locations and is poised to become bigger than Ben & Jerry’s in the not so distant future.

Director of Marketing

We are seeking a highly skilled and strategic Director of Marketing to oversee the promotion and advertising efforts at Ice Cream Factory. As the Director of Marketing, you will play a crucial role in driving sales and building brand awareness. Your responsibilities will include developing a comprehensive marketing plan, approving campaigns, measuring the return on investment of advertising methods, and managing various marketing activities. This is an exciting opportunity to lead a talented team and make a significant impact on our brand’s success.

Responsibilities:

• Strategic Marketing Planning:
• Develop and execute an overall marketing plan that aligns with our business objectives and drives growth.
• Approve and oversee promotional campaigns, ensuring consistent brand messaging and effective audience targeting.
• Measure and analyze the return on investment of various advertising methods, optimizing marketing efforts for maximum impact.
• Connecting with Others:
• Participate in interviews on other podcasts once per week, representing our brand and sharing our expertise to reach new audiences.
• Budget Management:
• Develop quarterly marketing budgets, allocating resources effectively to achieve marketing objectives.
• Update budgets quarterly to reflect changes in priorities and market conditions, ensuring optimal utilization of funds.
• Content Strategy:
• Create content pillars once per month, outlining key themes and topics that resonate with our target audience.
• Develop a content calendar once per month, planning and scheduling content across various channels to maintain a consistent and engaging presence.
• Maintain a library of keyword research and SEO strategies, updating them monthly to optimize our content for search engines and improve organic reach.
• Team Management:
• Communicate effectively with the marketing staff, providing guidance, feedback, and support to ensure successful execution of marketing initiatives.
• Review key performance indicators (KPIs) with the team, assessing campaign performance and identifying areas for improvement.
• Develop and implement training and quality assurance programs for new hires and experienced employees, nurturing their professional growth and expertise.
• Ensure that the marketing team shares the company’s values and mission, fostering a positive work culture and collaborative environment.
• Implement New Social Channels:
• Podcast
• Tiktok
• Youtube

Contract Details:

This position is a W-2 employee role, and compensation will be based on experience. The position is remote, allowing for flexible work arrangements.

Join our team as the Director of Marketing and lead our efforts to promote our delightful ice cream flavors, drive sales, and enhance our brand presence in the market!

Note: Please ensure that you meet the specific requirements and agree to the terms before applying for this position.

Pay:

From $19.00 per hour