Vida Kids Therapy - Social Media Marketer

Digital Marketer is needed in Los Angeles, United States.

Client: Vida Kids Therapy

Location: Los Angeles, United States

Contract: Part Time

Job Description

Vida Kids Therapy is actively seeking a passionate and experienced Social Media Marketer to join our dynamic team. As a key member of our marketing efforts, you will play a crucial role in expanding our online presence and reaching a wider audience. We are looking for a reliable and dependable professional who excels in various platforms, including Canva, TikTok, Instagram, and website editing. Strong communication skills, both verbal and written, are essential for this role.

Responsibilities

• Develop, implement, and manage our social media strategy, collaborating closely with the team at Vida Kids Therapy (VKT).
• Manage and oversee social media content creation and editing for various platforms.
• Stay up-to-date with the latest social media best practices and technologies to ensure our strategy remains innovative and effective.
• Ensure social media content is informative, appealing, and aligned with the best practices of our specific industry.
• Monitor SEO and user engagement, providing suggestions for content optimization.
• Update the website when needed to maintain alignment with the latest news in the art world.
• Communicate with industry professionals and influencers via social media to build a strong network and enhance our brand presence.
• Collaborate with the team, attending virtual meetings to strategize and ensure cohesive marketing efforts.

Requirements

• Proven experience in social media marketing with a robust portfolio showcasing successful campaigns.
• Proficiency in using Canva, TikTok, Instagram, and website editing tools.
• Excellent verbal and written communication skills.
• Demonstrated interest in child development, pediatrics, or children in general, coupled with a passion for working with nonprofit organizations and making a difference in the community.
• Strong understanding of current trends in social media and digital marketing.
• Self-motivated with a growth mindset and a proactive approach to learning and implementing new techniques.
• Ability to work collaboratively in a team environment.
• Knowledge of video editing and the ability to create appealing content.
• Detail-oriented, entrepreneurial, and possessing a dynamic mindset.
• Must have a personal computer for remote work.
• Owns transportation for monthly filming sessions.

Other Information

• Location: Hybrid (90% Work From Home), 10% in LA location
• Job Types: Part-time, Contract
• Hourly Pay: $16
• Expected hours: 7-12 per week
• Work Location: Hybrid remote in Los Angeles, CA 90028. May be asked if possible to come film 1x a month
• Benefits: Flexible schedule
• Schedule: Day shift Monday to Friday

Tasks

• Weekly Meetings: Attend 1-2 virtual meetings (~1 hour) to strategize and collaborate with the team.
• Sunday Blogs: (2 hours)
• Create engaging blogs with the assistance of therapists.
• Share the blog content on our website, driving traffic and engagement.
• Reach out to other bloggers for potential contributions.
• Design eye-catching cover images using Canva.
• Share content on Facebook and Instagram, fostering a sense of community.
• Include compelling calls-to-action to encourage interaction and feedback.
• Yelp Management: Ensure our online presence on Yelp reflects our mission and values. Ad blogs onto yelp.
• Client Surveys: Conduct biyearly surveys to gather valuable feedback from our current clients.
• Instagram Posts: (5 hours)
• Utilize Canva to craft visually appealing images.
• Regularly post updates on Instagram, connecting with our community.
• Maintain an aesthetically pleasing Instagram profile.
• Website Maintenance/Design:
• Ensure our website is up-to-date with relevant information.
• Create aesthetically pleasing designs to enhance user experience.
• Implement design improvements to align with our brand.
• Content Creation:
• Be available to film content approximately once a month.
• Showcase the impactful work we do to create a deeper connection with our audience.
• Video editing skills
• Must have their own computer for remote work.
• Own transportation is required for the monthly filming sessions.
• Progress Tracking: Monitor and track the progress of marketing efforts. Present findings during weekly meetings.
• Marketing Emails: Develop and send out compelling marketing emails to engage our audience.