GSK - Paid Media Specialist (Temporary)
Digital Marketer is needed in Madrid, Spain.
Client: GSK
Location: Madrid, Spain
Contract: No Job Type Listed
Job Description:
GSK is looking for a Paid Media Specialist to support the business in the digital area. The specialist will be responsible for leading the strategy and operations of advertising, paid media campaigns, and supporting SEO in digital media targeting both healthcare professionals and the general public. They will work closely with the communication team.
- Lead SEM and digital advertising strategy providing support to the business units.
- Accountable for planning and optimization of digital advertising campaigns on external channels.
- Lead the interaction with different brands for the deployment of advertising campaigns and digital activation plans.
- Coordinate activities with marketing/advertising agencies and different brands for the execution of campaigns.
- Responsible for the overall vision and performance of digital media advertising.
- Lead the innovation and management of new opportunities/digital channels/new customer journeys.
- Continuous innovation in digital marketing efforts including testing new channels & strategies.
Requirements:
- Education in Marketing, Communication, Business Administration and Management, Advertising or similar.
- Experience in a similar role and in digital marketing and/or advertising.
- Experience in campaign management: RTB (DSP’s), Display, Facebook Ads, Google Ads, Twitter Ads, Tik Tok ads, LinkedIn, and Podcast platforms.
- Experience with web analytics tools such as Adobe Analytics and PowerBI.
- Technical knowledge on Paid Media platforms, conversion pixels, DSPs, and programmatic.
- Experience working with Agile methodology.
- Advanced level of English.
- Good communication skills and a teamwork player.
Other Information:
Start date: Jan 29 2024
End date: 09/02/2024
Location: GSK Tres Cantos, Madrid
Nice to have:
- Experience with Social Listening, SEO Audit, personalization, and A/B testing tools.
- Knowledge of Salesforce Marketing Cloud, Veeva, and Adobe Marketing ecosystem.
- Knowledge of the pharmaceutical industry.
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