Forrester - Temporary Marketing Manager

Digital Marketer is needed in Cambridge, United Kingdom.

Client: Forrester

Location: Cambridge, MA

Contract: Temporary

Job Description:

• Support the development of annual and quarterly plans in partnership with regional marketing and sales teams.
• Identify optimization opportunities.
• Document and communicate best practices for program implementation across the regions, including recommendations for improvements.
• Forecast, measure, analyze, and report on the demand activities, including events, on a regular basis.
• Capture and analyze local buyer insights gathered through human and non-human interactions.
• Use buyer insights to segment and optimize target audiences.
• Analyze local pipeline volume, performance, and forecasts.
• Develop and implement pipeline acceleration programs jointly with other members of the team.
• Research, choose, design, and manage live field events to be included as tactics in the overall marketing mix, ensuring a cohesive pre-event, at-event, and post-event strategy to increase engagement and response rates.
• Work with demand and field leadership to execute any pilots.
• Juggle multiple projects in a dynamic environment.

Job Requirements:

• A bachelor’s degree or marketing qualification.
• At least five years of B2B marketing experience within demand or field marketing.
• Experience in collaborating and working closely with a large sales team.
• Strong project management skills and the ability to effectively manage multiple projects, prioritize, be detail-oriented, and meet deadlines.
• Computer skills, including Microsoft Office; Salesforce, Eloqua and ON24 experience is a plus.
• Experience in hosting events, from planning to execution and reporting.
• Strong written and verbal communication skills with experience in presenting to senior stakeholders.

Base Salary and Bonus Information:

Base salary range: $76,000 - $124,000

Bonus target: Temporary positions are not eligible for Forrester’s variable incentive programs.

About Forrester:

Forrester emphasizes learning, growth, and support in a diverse and inclusive environment. They are committed to equal employment opportunity.

Forrester will consider all qualified applicants, including those with criminal histories, in accordance with applicable laws.