Wifinity - Senior Marketing Manager (B2C) - 12 month FTC

Digital Marketer is needed in United Kingdom.

Client: Wifinity

Location: Remote

Contract: Other

Job Description:

Wifinity is seeking a Senior Marketing Manager to lead brand awareness, demand generation, and B2C customer conversion. This role involves developing marketing strategies, handling message development, creative asset design, multi-channel delivery, ROI reporting, budget management, and collaborating with external agencies. The successful candidate will also oversee a junior marketing operations manager and contribute to determining the ongoing B2C product roadmap development.

Requirements:

• A master of B2C marketing principles
• Experience in conversion optimization
• Data-driven mindset
• Commercial intelligence with the ability to present marketing metrics to decision-makers
• Leadership skills to pioneer innovative solutions
• Proficiency in verbal and written communication in English
• Experience with Salesforce Marketing Cloud for campaign delivery
• Line management experience

Additional Information:

• Experience in using Salesforce MarketingCloud for programmatic and ad hoc campaigns
• Knowledge of web-based analysis tools like Google Analytics
• Familiarity with social media advertising execution tools
• Understanding of telco and network-based products and technologies
• Competitive salary and benefits package offered, including an Annual Leave Buy & Sell Scheme
• Remote-first working environment promoted for work-life balance
• Basic level DBS check required for the successful applicant
• Equal opportunities employer with an inclusive culture
• Available in other formats upon request for accessibility