mid/long form online video ad - Brand Awareness for an E-commerce brand

Role
Created and edited an online “Brand Awareness” ad for an e-commerce

Project goal
The main challenge was to propose another more “tv advertising” approach to my client’s needs, therefore ideating and crafting a message and visuals around a Brand Awareness message rather than just advertising the product. The call to action is redirecting the audience to the client’s e-commerce site.

Fortunately, the client is very open to suggestions and very collaborative. I used my stock assets to build this advertising and used the client’s Logo, Fonts, and Colors from his Brand Guide.

Solution
I crafted a Brand Awareness message with a visit-the-website CTA and used a slight touch of humor and curiosity gap advertising tactics to build up the video ad.

The result was so satisfactory that the client has commissioned another 7 video adverts :)

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