The Original Tour branding
Published by simonmartindesign
0
The Original Tour are one of London’s primary sightseeing operations - offering open-top bus tours of the city and beyond. After winning a pitch I began working with them on a brand refresh. This involved developing a robust creative strategy encompassing illustrative and photographic style, colour, typography and a design language that could translate across all collateral. I continue to work with The Original Tour as creative lead and brand custodian rolling out the new branding across multiple comms.
#creativedirector #branding #graphicdesigner #illustration #typography