The Original Tour branding

Published by simonmartindesign

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The Original Tour are one of London's primary sightseeing operations - offering open-top bus tours of the city and beyond. After winning a pitch I began working with them on a brand refresh. This involved developing a robust creative strategy encompassing illustrative and photographic style, colour, typography and a design language that could translate across all collateral. I continue to work with The Original Tour as creative lead and brand custodian rolling out the new branding across multiple comms. #creativedirector #branding #graphicdesigner #illustration #typography