I am a dynamic and results-driven senior marketing specialist with a strong focus on campaign automation, email marketing, and digital strategy, especially in the financial services sector. With +6 years of experience, I have developed a passion for creating targeted marketing campaigns and optimizing their performance through detailed analysis and testing. In addition, I successfully completed a master's in marketing automation and CRM strategy in December 2024. I am looking forward to e-meeting you!

Francesco De Piccoli

I am a dynamic and results-driven senior marketing specialist with a strong focus on campaign automation, email marketing, and digital strategy, especially in the financial services sector. With +6 years of experience, I have developed a passion for creating targeted marketing campaigns and optimizing their performance through detailed analysis and testing. In addition, I successfully completed a master's in marketing automation and CRM strategy in December 2024. I am looking forward to e-meeting you!

Available to hire

I am a dynamic and results-driven senior marketing specialist with a strong focus on campaign automation, email marketing, and digital strategy, especially in the financial services sector. With +6 years of experience, I have developed a passion for creating targeted marketing campaigns and optimizing their performance through detailed analysis and testing. In addition, I successfully completed a master’s in marketing automation and CRM strategy in December 2024. I am looking forward to e-meeting you!

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Experience Level

Language

English
Fluent
German
Intermediate
Italian
Fluent

Work Experience

Marketing Automation Engineer at Cornèrcard
January 1, 2024 - Present
Developed and implemented targeted marketing campaigns enhancing customer engagement and loyalty. Key contact for email marketing campaigns for Cornèrcard, and Cornèrtrader. Conducted in-depth analysis using A/B testing and control groups to optimize campaigns. Prepared detailed reports on ROI and KPIs using the Test & Learn Mastercard tool.
E-Mail Marketing Specialist at Cornèrcard
January 1, 2023 - December 31, 2023
Managed email marketing campaigns, ensuring regulatory compliance and performance analysis. Collaborated with agencies for corporate rebranding.
Marketing Specialist at Cornèrcard
February 1, 2020 - December 31, 2022
Conducted market research, customer behavior analysis, and campaign development for B2C and B2B clients. Supported email marketing initiatives and collaborated with external agencies.
Marketing Executive Assistant at SndS Web Agency
February 1, 2019 - July 31, 2019
Assisted in campaign coordination and executed online marketing strategies focused on social media, SEO/SEM, and lead generation while managing content creation.

Education

Master in Marketing Automation & CRM Strategies at 24Ore Business School
October 1, 2024 - December 31, 2024
Master in Media Management - Minor in Digital Media at USI - Università della Svizzera italiana
September 1, 2017 - December 31, 2019
Bachelor in Communication, Graphics and Design at IUSVE
September 1, 2012 - March 31, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services

Experience Level

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