I'm Holly Sondhi, Head of Design with 10+ years shaping design direction for global brands across the UK, Germany and the USA. I work across menswear, womenswear and unisex categories, from RTW to sportswear, knitwear and accessories, driving creative vision and product language that resonates with the market. My approach blends cultural awareness, trend intuition and consumer insight with solid technical and business thinking. I'm a collaborative leader who builds strong cross-functional teams, sets clear processes, and delivers collections that are creative, commercially successful and fast to market. I value supplier partnerships and sustainable production, and I enjoy turning ideas into stories through campaigns, shoots and hands-on development.

Holly Sondhi

PRO

I'm Holly Sondhi, Head of Design with 10+ years shaping design direction for global brands across the UK, Germany and the USA. I work across menswear, womenswear and unisex categories, from RTW to sportswear, knitwear and accessories, driving creative vision and product language that resonates with the market. My approach blends cultural awareness, trend intuition and consumer insight with solid technical and business thinking. I'm a collaborative leader who builds strong cross-functional teams, sets clear processes, and delivers collections that are creative, commercially successful and fast to market. I value supplier partnerships and sustainable production, and I enjoy turning ideas into stories through campaigns, shoots and hands-on development.

Available to hire

I’m Holly Sondhi, Head of Design with 10+ years shaping design direction for global brands across the UK, Germany and the USA. I work across menswear, womenswear and unisex categories, from RTW to sportswear, knitwear and accessories, driving creative vision and product language that resonates with the market.

My approach blends cultural awareness, trend intuition and consumer insight with solid technical and business thinking. I’m a collaborative leader who builds strong cross-functional teams, sets clear processes, and delivers collections that are creative, commercially successful and fast to market. I value supplier partnerships and sustainable production, and I enjoy turning ideas into stories through campaigns, shoots and hands-on development.

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Language

English
Fluent

Work Experience

Head of Design & Creative Director at LYRA
September 1, 2022 - Present
Leading the design function and managing a team of two designers and two print designers, expanding the brand into ten product categories, driving seasonal planning, range building and drop strategy. Part of the Senior Management team contributing to category growth, pricing, margins, forecasting and sales insights. Creative directing campaigns and shoots, strengthening brand identity, and aligning cross-functional teams across development calendars and production.
Junior Designer at AGENT PROVOCATEUR
August 1, 2021 - September 1, 2022
Supported design for SS20 and SS21 swimwear and resortwear; collaborated with buying, production and design teams to build commercial ranges; created CADs and tech packs and supported fit sessions; managed fabric and trim sourcing and broadened supplier networks; supported trend forecasting, colour development and print direction; assisted PR and press teams for runway preparation.
Design Intern at ADIDAS
August 1, 2020 - August 1, 2021
Supported design for FW19 and SS20 across casualwear, streetwear, gymwear and tennis; designed womenswear tracksuits for the global SS20 launch; assisted with range development and category strategy; conducted ambassador interviews and consumer research; created CADs and tech packs; supported sourcing and supplier development; participated in long-range trend forecasting; assisted with campaign assets.
Assistant Designer (Contract) at ASOS 4505
February 1, 2018 - February 1, 2019
Supported the launch of AW17 and SS18 active categories including gym, ski, running, yoga, dance and casualwear; assisted with option planning, range building and brand development; collaborated with buying, technical and print teams; supported branding creation and creative direction; participated in fit development and sampling; created CADs and conducted consumer trend research.
Design Intern at ASOS
December 1, 2017 - February 1, 2018
Assisted across swim, print, denim, going-out dresses, jewellery and accessories; created CADs and supported print work; performed trend and competitive research.

Education

BA (Hons) Fashion Design at Nottingham Trent University
January 1, 2014 - January 1, 2017
Fashion Scholarship at Nottingham Trent University
January 1, 2014 - January 1, 2017
Coursework: Swimwear / Lingerie Apparel Design; Advanced Technical Pattern Cutting; Haute Couture Sewing Technique; Advanced CAD at Fashion Institute of Technology (FIT)
August 1, 2015 - December 1, 2015
Foundation Diploma Art and Design, Fashion and Textiles at Cambridge Regional College
January 1, 2013 - January 1, 2013

Qualifications

BA (Hons) Fashion Design
January 1, 2014 - January 1, 2017
Fashion Scholarship (Distinction)
January 1, 2014 - January 1, 2017
Fashion Institute of Technology (FIT) – Coursework
August 1, 2015 - December 1, 2015
Foundation Diploma Art and Design, Fashion and Textiles (Distinction)
January 1, 2013 - January 1, 2013

Industry Experience

Retail, Manufacturing, Professional Services, Media & Entertainment, Other