I’m Holly Sondhi, Head of Design with 10+ years shaping design direction for global brands across the UK, Germany and the USA. I work across menswear, womenswear and unisex categories, from RTW to sportswear, knitwear and accessories, driving creative vision and product language that resonates with the market.
My approach blends cultural awareness, trend intuition and consumer insight with solid technical and business thinking. I’m a collaborative leader who builds strong cross-functional teams, sets clear processes, and delivers collections that are creative, commercially successful and fast to market. I value supplier partnerships and sustainable production, and I enjoy turning ideas into stories through campaigns, shoots and hands-on development.
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