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Performance Marketing Manager with over 4 years of experience optimizing paid media across Google Ads, Meta Ads, and LinkedIn Ads, with additional exposure to programmatic video (DV360 / 360).

About

Performance Marketing Manager with over 4 years of experience optimizing paid media across Google Ads, Meta Ads, and LinkedIn Ads, with additional exposure to programmatic video (DV360 / 360). I turn complex data into clear, practical strategies that drive measurable growth.

I build and optimize full-funnel campaigns using Google Search, Performance Max, Demand Gen, Display, Paid Social, and more. I’ve improved conversions by up to 60% while significantly reducing CPA, and I also lead and mentor small teams while partnering closely with clients to translate insights into action.

  • 2 years' experience
  • Joined April 2026

Languages

  • EnglishAdvanced
  • ChineseIntermediate

Industry experience

  • Education
  • Healthcare
  • Financial Services
  • Professional Services
  • Retail
  • Consumer Goods
  • Non-Profit Organization
  • Travel & Hospitality
  • Real Estate & Construction

Work experience

Performance Marketing / Activation Specialist (Contract) · Global Media AgencySep 2025 – Mar 2026 · 7 mos
Manager, Client Success · Heroes of DigitalJan 2024 – Jul 2025 · 1 yr 7 mos

Education

Diploma in Digital Marketing · Kaplan Higher Education Institute2019 – 2020

Certifications and awards· 10

Certificate in Digital Marketing2030 – 2026
Google Ads Search Certification2030 – 2026
Google Ads Display Certification2030 – 2026
Google Ads Video Certification2030 – 2026

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