Performance Marketing Manager with over 4 years of experience optimizing paid media across Google Ads, Meta Ads, and LinkedIn Ads, with additional exposure to programmatic video (DV360 / 360). I turn complex data into clear, practical strategies that drive measurable growth. I build and optimize full-funnel campaigns using Google Search, Performance Max, Demand Gen, Display, Paid Social, and more. I’ve improved conversions by up to 60% while significantly reducing CPA, and I also lead and mentor small teams while partnering closely with clients to translate insights into action.

Odet te Tiong

Performance Marketing Manager with over 4 years of experience optimizing paid media across Google Ads, Meta Ads, and LinkedIn Ads, with additional exposure to programmatic video (DV360 / 360). I turn complex data into clear, practical strategies that drive measurable growth. I build and optimize full-funnel campaigns using Google Search, Performance Max, Demand Gen, Display, Paid Social, and more. I’ve improved conversions by up to 60% while significantly reducing CPA, and I also lead and mentor small teams while partnering closely with clients to translate insights into action.

Available to hire

Performance Marketing Manager with over 4 years of experience optimizing paid media across Google Ads, Meta Ads, and LinkedIn Ads, with additional exposure to programmatic video (DV360 / 360). I turn complex data into clear, practical strategies that drive measurable growth.

I build and optimize full-funnel campaigns using Google Search, Performance Max, Demand Gen, Display, Paid Social, and more. I’ve improved conversions by up to 60% while significantly reducing CPA, and I also lead and mentor small teams while partnering closely with clients to translate insights into action.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Advanced
Chinese
Intermediate

Work Experience

Performance Marketing / Activation Specialist (Contract) at Global Media Agency
September 1, 2025 - March 1, 2026
Manager, Client Success at Heroes of Digital
January 1, 2024 - July 31, 2025

Education

Diploma in Digital Marketing at Kaplan Higher Education Institute
January 1, 2019 - January 1, 2020

Qualifications

Certificate in Digital Marketing
January 11, 2030 - April 16, 2026
Google Ads Search Certification
January 11, 2030 - April 16, 2026
Google Ads Display Certification
January 11, 2030 - April 16, 2026
Google Ads Video Certification
January 11, 2030 - April 16, 2026
Google Analytics Individual Qualification
January 1, 2019 - April 16, 2026
Google Ads Search Certification
January 11, 2030 - August 26, 2026
Google Ads Display Certification
January 11, 2030 - August 26, 2026
Google Ads Video Certification
January 11, 2030 - August 26, 2026
Google Analytics Individual Qualification
January 11, 2030 - August 26, 2026
Certificate in Digital Marketing
January 11, 2030 - August 26, 2026

Industry Experience

Education, Healthcare, Financial Services, Professional Services, Retail, Consumer Goods, Non-Profit Organization, Travel & Hospitality, Real Estate & Construction