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I'm a results-driven digital marketing professional who thrives on turning complex data into clear, actionable strategies. I've led end-to-end PPC campaigns, built data-driven optimization programs, and mentored teams to deliver measurable growth. I'm passionate about crafting tailored campaigns that double conversions while keeping CPA in check, and I enjoy translating business goals into practical, high-impact actions. I love collaborating with clients and cross-functional teams to align marketing initiatives with business goals, and I value transparency, learning, and continuous improvement.…I'm a results-driven digital marketing professional who thrives on turning complex data into clear, actionable strategies. I've led end-to-end PPC campaigns, built data-driven optimization programs, and mentored teams to deliver measurable growth. I'm passionate about crafting tailored campaigns that double conversions while keeping CPA in check, and I enjoy translating business goals into practical, high-impact actions. I love collaborating with clients and cross-functional teams to align marketing initiatives with business goals, and I value transparency, learning, and continuous improvement.

Odette Tiong

Performance Marketer, Digital Marketer, Marketing Strategist, +6

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I'm a results-driven digital marketing professional who thrives on turning complex data into clear, actionable strategies. I've led end-to-end PPC campaigns, built data-driven optimization programs, and mentored teams to deliver measurable growth. I'm passionate about crafting tailored campaigns that double conversions while keeping CPA in check, and I enjoy translating business goals into practical, high-impact actions. I love collaborating with clients and cross-functional teams to align marketing initiatives with business goals, and I value transparency, learning, and continuous improvement.…I'm a results-driven digital marketing professional who thrives on turning complex data into clear, actionable strategies. I've led end-to-end PPC campaigns, built data-driven optimization programs, and mentored teams to deliver measurable growth. I'm passionate about crafting tailored campaigns that double conversions while keeping CPA in check, and I enjoy translating business goals into practical, high-impact actions. I love collaborating with clients and cross-functional teams to align marketing initiatives with business goals, and I value transparency, learning, and continuous improvement.

Available to hire

I’m a results-driven digital marketing professional who thrives on turning complex data into clear, actionable strategies. I’ve led end-to-end PPC campaigns, built data-driven optimization programs, and mentored teams to deliver measurable growth. I’m passionate about crafting tailored campaigns that double conversions while keeping CPA in check, and I enjoy translating business goals into practical, high-impact actions.

I love collaborating with clients and cross-functional teams to align marketing initiatives with business goals, and I value transparency, learning, and continuous improvement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Freelance PPC Specialist at Heroes of Digital

January 1, 2024 - July 31, 2025

Google Ads and Meta Ads strategist; managed end-to-end PPC campaigns across education, health care, banking, and education; monthly budgets SG$20,000–SG$60,000; achieved up to 60% increase in conversions; reduced CPA; led landing page optimization and ongoing content updates.

Digital Marketing Account Manager

September 1, 2022 - December 31, 2023

Led a portfolio of ~25 clients focusing on Google Ads placements for education, F&B, and B2B; planned and executed campaigns end-to-end (keyword research, competitor analysis, setup, tracking); conducted weekly performance optimizations (A/B testing, ad copy updates, landing page improvements); improved conversions and reduced CPA.

Talent Acquisition Coordinator at The Dark Art of Marketing

January 1, 2018 - April 30, 2018

Supported high-volume hiring operations by generating and managing Letters of Offer and employment contracts; coordinated onboarding workflows; liaised with internal teams and external vendors to ensure timely and compliant hiring.

Personal Branding Manager at The Dark Art of Marketing

January 1, 2018 - April 30, 2018

Worked directly with entrepreneurs to build and amplify personal brands across LinkedIn, business media, and speaking circuits; coordinated thought leadership content and managed PR channels to boost credibility; supported launching YouTube channels and enhancing online presence.

Account Manager at First Advantage Pte Ltd

April 1, 2013 - May 31, 2015

Managed regional accounts across financial services, IT, and software sectors; led onboarding, pricing, and contract negotiations; maintained profitability and orchestrated end-to-end client onboarding and screening processes.

Account Manager at Sterling RISQ

July 1, 2015 - April 30, 2016

Managed regional accounts across financial services and software; onboarding processes; liaised with internal teams and vendors; generated weekly performance reports for internal and external stakeholders.

Account Manager at Standard Chartered Bank Singapore

April 1, 2016 - January 31, 2017

Led client relationships and cross-functional collaboration, supporting business development and onboarding activities.