I’m M. Maroof, a strategic copywriter and UX content specialist with 5+ years of experience elevating website presence through conversion-focused digital content. I excel at brand voice development, content strategy, and cross-functional collaboration to craft cohesive digital experiences in healthcare and service-based industries. I’ve led website migrations, content transformation initiatives, and messaging optimization, partnering with developers, designers, and stakeholders to ensure content aligns with business goals while prioritizing user-centered messaging and SEO. As a remote professional, I manage feedback asynchronously across time zones with editorial excellence and strategic consistency.…

M. Maroof

I’m M. Maroof, a strategic copywriter and UX content specialist with 5+ years of experience elevating website presence through conversion-focused digital content. I excel at brand voice development, content strategy, and cross-functional collaboration to craft cohesive digital experiences in healthcare and service-based industries. I’ve led website migrations, content transformation initiatives, and messaging optimization, partnering with developers, designers, and stakeholders to ensure content aligns with business goals while prioritizing user-centered messaging and SEO. As a remote professional, I manage feedback asynchronously across time zones with editorial excellence and strategic consistency.…

Available to hire

I’m M. Maroof, a strategic copywriter and UX content specialist with 5+ years of experience elevating website presence through conversion-focused digital content. I excel at brand voice development, content strategy, and cross-functional collaboration to craft cohesive digital experiences in healthcare and service-based industries.

I’ve led website migrations, content transformation initiatives, and messaging optimization, partnering with developers, designers, and stakeholders to ensure content aligns with business goals while prioritizing user-centered messaging and SEO. As a remote professional, I manage feedback asynchronously across time zones with editorial excellence and strategic consistency.

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Language

English
Fluent
Urdu
Fluent

Work Experience

Senior Graphic Designer at Digital Creative Agency
January 1, 2022 - Present
Led design direction for 20+ major brand projects, developed comprehensive brand guidelines and visual identities. Created engaging social media graphics and digital assets that increased client engagement by 45%. Designed print collateral including brochures, posters, packaging, and business materials. Collaborated with marketing teams to ensure consistent brand messaging across all design channels.
Graphic Designer at Marketing Solutions Company
January 1, 2020 - January 1, 2022
Developed visual content for digital marketing campaigns across multiple platforms. Designed user interfaces for mobile and web applications, improving user experience scores by 35%. Created presentation templates and infographics for client pitches and reports. Managed design projects from concept to delivery, meeting tight deadlines consistently.
Senior Content Strategist at Digital Health & Wellness Platform
January 1, 2022 - Present
Led a comprehensive website refresh and migration for a digital health platform, rewriting 150+ pages to align with refreshed brand positioning. Achieved a 32% increase in user engagement and an 18% lift in conversions on core landing pages. Established a consistent brand voice and messaging framework across all digital touchpoints, collaborating with developers and UX designers across multiple time zones. Translated design mockups into clear, scannable copy to improve information hierarchy. Managed ongoing content needs for landing pages, UI copy, and campaigns; optimized copy for SEO while preserving readability. Coordinated with marketing and product teams to align content with business goals, and independently managed feedback from 7+ stakeholders.
UX Writer & Content Specialist at Mental Health Services Platform
January 1, 2020 - January 1, 2022
Wrote and optimized product interface copy (buttons, forms, error messages, help text) to improve user experience and reduce support requests. Conducted user testing to validate messaging clarity; created content guidelines and brand voice documentation to support scale. Produced onboarding emails, in-app notifications, and automated messages; implemented A/B tests that improved open rates by 28%.
Content Writer at Digital Content Agency
January 1, 2018 - January 1, 2020
Freelance writer for 15+ healthcare and wellness clients; translated complex services into clear, user-focused messaging. Collaborated with developers and designers to implement content changes on WordPress and Squarespace; managed content across multiple CMS environments. Researched and applied SEO best practices, optimizing meta descriptions, headers, and on-page content for target keywords while preserving readability. Managed independent workload and maintained a 95%+ first-draft approval rate by aligning with client objectives and preferences.

Education

Bachelor of Arts in Graphic Design at National College of Arts
January 11, 2030 - January 1, 2018
Bachelor of Arts in Communications at University Degree
January 11, 2030 - January 1, 2017

Qualifications

Google UX Design Professional Certificate (Coursera)
January 1, 2023 - June 4, 2026
Adobe Certified Associate - Visual Design
January 11, 2030 - June 4, 2026
Google Analytics Certified
January 1, 2021 - June 16, 2026
HubSpot Content Marketing Certification
January 1, 2020 - June 16, 2026
UX Writing Fundamentals, Nielsen Norman Group
January 1, 2019 - June 16, 2026

Industry Experience

Media & Entertainment, Professional Services, Healthcare, Software & Internet
    LUNE — Luxury Brand Identity & Interactive Web Experience

    LUNE is a luxury brand identity and interactive web experience crafted to showcase the elegance of premium digital design. I designed and developed the project from the ground up, focusing on creating a sophisticated visual language that combines refined typography, smooth animations, immersive interactions, and a cohesive brand identity system.

    The project demonstrates my ability to transform a brand concept into a polished digital experience by carefully balancing aesthetics, usability, and performance. Every detail—from the logo presentation and color palette to the custom animations and responsive layouts—was thoughtfully implemented to create a memorable and engaging user journey.

    Through LUNE, I explored advanced front-end development techniques, modern design principles, and creative storytelling to deliver a premium, high-end brand showcase. This project reflects my dedication to crafting visually compelling websites that not only look exceptional but also communicate a strong brand presence and attention to detail.