Available to hire
With extensive experience in Public Relations and Marketing, I excel in strategic communication, content creation, and media engagement. My background includes developing communication strategies, managing digital platforms, and building strong media relationships to enhance brand visibility.
I work closely with cross-functional teams to ensure cohesive messaging, create engaging content for diverse audiences, and manage social media platforms effectively. In addition, my experience in event coordination and influencer management has strengthened my ability to deliver impactful marketing initiatives.
Experience Level
Expert
Expert
Language
English
Fluent
Work Experience
Regional Marketer at Zoho
January 1, 2023 - PresentDeveloping and implementing marketing strategies and campaigns across South Africa, Kenya, Nigeria, Egypt, Israel, and the UAE to expand Zoho's market presence and drive regional growth. Managing content creation, corporate event coordination, and campaign execution to effectively communicate the brand's value proposition. Overseeing Zoho Africa's social media profiles, online pages, and podcasts to enhance brand awareness and engage stakeholders in the technology sector. Managing sponsorship deals for major tournaments such as AFCON and SA20 to elevate brand visibility and forge strategic partnerships.
Public Relations Specialist at Zoho
January 1, 2022 - January 1, 2023Spearheading efforts with the regional PR team and agency to amplify Zoho's media presence by crafting compelling narratives and aligning with the global PR strategy. Writing thought leadership articles, press releases, and pitches to position the company as an industry leader, while building and maintaining strong media relationships. Providing administrative support for corporate communications, including performance measurement and project coordination, to ensure operational efficiency and strategic alignment. Compiling monthly coverage reports to evaluate effectiveness of communication strategies and provide actionable insights.
Senior Account Executive at Clockwork Media
January 1, 2022 - January 1, 2022Managing a diverse client portfolio featuring high-profile brands such as Emirates, Beam Suntory, LG, Herbal Life, Stride, and others to drive successful PR outcomes. Executing PR campaigns for product launches, events, and corporate announcements to increase brand visibility and stakeholder engagement. Collaborating with cross-functional teams to align strategies and deliver timely results.
Account Executive at Purple Room Consultancy
January 1, 2021 - January 1, 2022Managing a varied client portfolio including Pilanesberg Platinum Mines, Vedanta Zinc International, Mineworkers Investment Company, and the Cyril Ramaphosa Foundation to provide strategic communications solutions.
Junior Consultant at Burson Cohn & Wolfe (BCW)
January 1, 2019 - January 1, 2020Managing a diverse client portfolio featuring Warner Media, Pernod Ricard, CNN, Toshiba, Abland, Primestars, Nedbank, Mazda, Nestlé, Nedbank, and Net1 to drive PR outcomes; executing PR campaigns for product launches, events, and corporate announcements to increase brand visibility; handling media inquiries and interviews to ensure accurate and favorable representation of client brands; coordinating industry events to promote client initiatives and strengthen brand positioning.
Education
Postgraduate Diploma in Management Services at University of Johannesburg
January 1, 2022 - January 1, 2022Advanced Diploma in Management Services at University of Johannesburg
January 1, 2020 - January 1, 2020National Diploma in Public Relations and Communications at University of Johannesburg
January 1, 2019 - January 1, 2019National Senior Certificate (NSC) at Queen's High School
January 1, 2014 - January 1, 2014Digital Marketing Certificate (Developing Media Communications) at Gone Digital Academy
January 1, 2019 - January 1, 2019Qualifications
Digital Marketing Certificate (Developing Media Communications)
January 1, 2019 - January 1, 2019Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
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