Daniel Shilev

Led employer branding and growth across the Balkans, owning the employer brand roadmap and recruitment marketing execution across countries. Managed employer branding strategy, recruitment marketing budgets, campaign planning, vendor and stakeholder management, and corporate event leadership with 500+ attendees. Delivered improvements such as +45% employee engagement through data-led internal campaigns and brand advocacy, improved candidate pipeline quality, and reduced cost-per-hire using AI tools and automation. Co-led end-to-end hiring and recruitment marketing processes while coordinating daily with HR, Talent Acquisition, Operations, and Global Leadership.

Directed end-to-end B2C marketing roadmap for one of SEE’s largest retail hubs, delivering integrated multi-channel campaigns. Drove ~20% lift in tenant visibility and consumer engagement through cross-channel execution, and managed end-to-end media planning and brand partnerships. Optimized budgets by 15% through re-negotiated vendor and media deals.

Owned the full B2C marketing roadmap for one of SEE’s largest retail hubs, driving integrated cross-channel campaigns. Delivered ~20% lift in tenant visibility and consumer engagement through coordinated campaigns. Owned end-to-end media planning and brand partnerships, including budget optimization (about 15%) through negotiated vendor and media deals. Coordinated execution across teams and ensured consistent performance and engagement outcomes.