Manage end-to-end marketplace operations across Amazon (US, CA, MX, UK, EU & AU), ensuring accurate listings, pricing, inventory availability, and consistent brand presentation. Analyze SKU-level P&L and contribution margins to identify underperformers, optimize pricing and ad spend, and prioritize products with stronger profit potential. Improve profitability by evaluating discounts, Amazon fees, advertising costs, and running promotions. Optimize listings using Amazon SEO and keyword research via Helium 10/Jungle Scout/MerchantWords, refining titles, bullets, backend search terms, images, and variations. Run and measure A/B tests across listing content and A+ Content to improve sessions, CTR, CVR, and conversion. Benchmark competitors and consumer behavior to refine assortment, content, pricing, and positioning. Manage SP/SB/SD campaigns, including keyword research, bid management, and search term analysis using Helium 10 and Brand Analytics SQP reports. Maintain structured content a

Marketplace Specialist at Design Letters

April 1, 2022 - November 30, 2022

Managed Amazon marketplaces across Europe, the UK, and the US, and supported Zalando where needed, keeping product catalogs accurate and maintaining pricing, merchandising, and brand consistency internationally. Monitored revenue, margins, PPC spend, and account profitability; forecasted sales and advertising spend to meet targets. Handled FBA operations including shipment planning, inventory monitoring, replenishment coordination, and resolution of inbound shipment discrepancies to reduce stock disruptions. Maintained account health by resolving case logs, addressing performance notifications, ensuring policy compliance, and coordinating with Amazon Seller Support. Planned and executed merchandising initiatives, promotional campaigns, and new product launches with marketing and regional teams. Optimized listings through keyword research, catalog updates, A+ content, and broader catalog management to lift search visibility and conversion. Managed Amazon Brand Store merchandising and st

E-Commerce Executive at Be a Big Seller

November 1, 2020 - March 31, 2022

Managed product catalog operations across Amazon, Shopify, and Walmart, ensuring accurate listings, pricing, inventory updates, and brand consistency. Analyzed SKU-level profitability to identify margin and pricing opportunities. Supported Amazon FBA operations including shipment creation, account health, case log resolution, and compliance to maintain smooth marketplace operations. Improved Amazon listings through keyword research, catalog updates, and A+ content to increase visibility and conversion. Assisted Shopify management (product uploads, collections, merchandising, and promotional updates). Executed Amazon PPC (SP, SB) and Google Ads campaigns to support launches and seasonal promotions, monitoring performance across sales, traffic, conversion, ROAS, and inventory. Delivered client-facing reporting with actionable insights and collaborated with design and operations teams on competitor, pricing, and keyword analysis while aligning SEO, PPC, and content for consistent messagin

Marketplace Executive at Darshan Soft -Tech Private Limited

January 1, 2020 - October 31, 2020

Supported Amazon marketplace operations including product listing updates, catalog maintenance, keyword research, and content optimization to improve visibility and conversions. Managed Amazon PPC campaigns (SP, SB) with keyword research, bid optimization, search term analysis, and negative targeting to improve ACoS and ROAS. Balanced PPC investment with revenue and contribution margin targets. Tracked marketplace performance by analyzing sales, traffic, CTR, CVR, and ad metrics; prepared performance reports with optimization recommendations. Conducted competitor and keyword research to identify growth opportunities and collaborated with internal teams on catalog updates and promotional campaigns.