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I'm Zohaib Qureshi, a data-driven performance marketing specialist with 10+ years' experience scaling acquisition across fintech and B2B. I lead growth through Paid Search, Meta Ads, PMax, and Display, managing seven-figure budgets with CAC targets tied to LTV modelling. I collaborate across Product, Sales, Data and Compliance to drive measurable, sustainable growth, building automated reporting pipelines and running structured experimentation. I thrive in regulated financial services and enjoy turning data into decision-ready insights that balance risk with opportunity.…I'm Zohaib Qureshi, a data-driven performance marketing specialist with 10+ years' experience scaling acquisition across fintech and B2B. I lead growth through Paid Search, Meta Ads, PMax, and Display, managing seven-figure budgets with CAC targets tied to LTV modelling. I collaborate across Product, Sales, Data and Compliance to drive measurable, sustainable growth, building automated reporting pipelines and running structured experimentation. I thrive in regulated financial services and enjoy turning data into decision-ready insights that balance risk with opportunity.

Zohaib Qureshi

Performance Marketer, Growth Marketer, Marketing Strategist, +3

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I'm Zohaib Qureshi, a data-driven performance marketing specialist with 10+ years' experience scaling acquisition across fintech and B2B. I lead growth through Paid Search, Meta Ads, PMax, and Display, managing seven-figure budgets with CAC targets tied to LTV modelling. I collaborate across Product, Sales, Data and Compliance to drive measurable, sustainable growth, building automated reporting pipelines and running structured experimentation. I thrive in regulated financial services and enjoy turning data into decision-ready insights that balance risk with opportunity.…I'm Zohaib Qureshi, a data-driven performance marketing specialist with 10+ years' experience scaling acquisition across fintech and B2B. I lead growth through Paid Search, Meta Ads, PMax, and Display, managing seven-figure budgets with CAC targets tied to LTV modelling. I collaborate across Product, Sales, Data and Compliance to drive measurable, sustainable growth, building automated reporting pipelines and running structured experimentation. I thrive in regulated financial services and enjoy turning data into decision-ready insights that balance risk with opportunity.

Available to hire

I’m Zohaib Qureshi, a data-driven performance marketing specialist with 10+ years’ experience scaling acquisition across fintech and B2B. I lead growth through Paid Search, Meta Ads, PMax, and Display, managing seven-figure budgets with CAC targets tied to LTV modelling.

I collaborate across Product, Sales, Data and Compliance to drive measurable, sustainable growth, building automated reporting pipelines and running structured experimentation. I thrive in regulated financial services and enjoy turning data into decision-ready insights that balance risk with opportunity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Acquisition Manager at Interactive Investor Ltd

October 1, 2021 - Present

Lead end-to-end acquisition strategy across Google Ads, Microsoft Ads and Performance Max. Manage seven-figure budgets with strict CAC targets aligned to LTV modelling. Delivered 70% YoY conversion growth and 30% CPA reduction through structured bidding, segmentation and automation. Built test-and-learn roadmap across creative, landing pages and audience strategy, improving CVR by 12%. Partner with Data Science to refine attribution logic and offline conversion tracking from Salesforce. Built automated reporting pipelines using SQL, Power BI and Zapier, reducing manual reporting time by 60%. In-housed Display, reducing CPM by 70% while expanding retargeting reach by 18%. Present growth forecasts and incrementality analysis to senior leadership to secure investment decisions. Manage agency partners and platform reps, driving structured experimentation and performance accountability. Work closely with Compliance to ensure FCA-aligned financial promotions.

Paid Search Manager at Peninsula Business Services Ltd

February 1, 2020 - October 1, 2021

Scaled B2B lead acquisition across Google and Microsoft Ads. Integrated Salesforce CRM tracking to improve offline conversion accuracy. Reduced CPA by 70% via remarketing structure and funnel optimisation. Implemented CRO testing roadmap across landing pages using structured hypotheses. Delivered revenue-linked performance insights to Sales and Leadership teams.

Digital Marketing Executive at Caroola Group ( Formerly Optionis Group Ltd )

May 1, 2018 - January 1, 2020

Managed Paid Search, Paid Social and Display for contractor financial services. Standardised UTM tracking and reporting infrastructure. Improved landing page CVR through structured A/B testing. Built dashboards to track cost per funded customer.

Digital Marketing Executive at Portman Travel Group, Clarity Travel Management Ltd

October 1, 2016 - March 1, 2018

Managed B2B acquisition campaigns via Google Ads and Facebook. Implemented full GTM tracking framework. Improved organic traffic and user engagement metrics.