Available to hire
I’m a Design Lead with 8+ years of experience leading design teams and creating impactful branding, digital, and motion design campaigns. I enjoy developing cohesive brand strategies, managing cross-functional projects, and delivering results that make a difference. I’m proficient in Adobe Creative Suite, branding, and motion graphics, and I thrive on balancing creative direction with hands-on design execution.
Experience Level
Expert
Expert
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Intermediate
Language
English
Fluent
Hindi
Advanced
Arabic
Beginner
Work Experience
Design Lead at InstaShop | Delivery Hero
December 31, 2024 - July 29, 2025Directed a team of 5 designers to deliver 30+ marketing campaigns per quarter, boosting customer engagement by 20%. Spearheaded the company-wide rebrand and developed new brand guidelines for all touchpoints. Partnered with marketing, product, and UX teams to design integrated campaigns that increased app downloads by 15%. Introduced structured design critiques and workflows, reducing turnaround time by 25% and elevating design quality.
Freelance Graphic Designer
January 1, 2024 - PresentDeliver brand identity and campaign design projects for clients including Insportz, Birkenstock, DP World Global Freight Summit 2024. Provide creative direction and execute social media, event branding, and logo refinement projects.
Graphic Designer at InstaShop | Delivery Hero
December 31, 2023 - July 29, 2025Created engaging motion and static assets for digital campaigns, increasing brand visibility across social and web platforms. Contributed to company rebrand and updated design systems across print and digital assets. Designed offline marketing materials, POS assets, and OOH campaigns supporting business growth.
Graphic Designer at NStyle International
December 31, 2021 - July 29, 2025Managed creative direction for multiple F&B and luxury salon brands. Redesigned brand identity systems improving visual appeal and consistency. Produced high-quality visuals for print, web, and social campaigns aligned with seasonal promotions.
Education
BA at American University of Sharjah, UAE
January 1, 2009 - December 31, 2014Qualifications
Dean’s List Award
January 1, 2013 - December 31, 2014Industry Experience
Telecommunications, Consumer Goods, Retail, Media & Entertainment, Professional Services
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