Neha Dad

Managed PPC marketing strategies for Google PPC Marketing targeting global B2B and B2C audiences interested in UX prototyping SaaS solutions. Led SEO optimization for website and blog content to improve organic search rankings. Planned and executed monthly content marketing for lead generation, event promotion, and sales enablement. Created segmented email marketing campaigns and strategized monthly events to boost brand awareness and leads. Focused on target-based growth marketing to increase monthly and yearly MQLs and leads, enhancing website traffic through targeted segment and keyword marketing. Conducted monthly and annual data analysis and reporting on key metrics including website traffic, ad spend, conversions, and ROI. Achieved 76% of Q1 sales target.

Planned and strategized PPC marketing for B2B and B2C sales on Google (Search & Display Ads), Instagram, and Facebook. Conducted SEO keyword optimization and on-page SEO improvements using meta tags, descriptions, and titles. Managed social media marketing on Facebook and Instagram, defining target audiences and placements with A/B testing. Created monthly marketing reports covering ad performance and sales contributions. Conducted market research and branding strategy for North America, Europe, and Asia regions to assist product distribution and marketing. Collaborated with regional marketing agencies for local content creation, target consumer identification, website management, and campaign performance analysis. Achieved an average monthly sales growth of 29.52% (Jan–Sep) and maintained 19.66% sales growth in the last three months.

Led a team of 5 marketing professionals managing market research, digital marketing, outbound marketing, graphic design, content marketing, and social media. Directed the development and redesign of the company's official website to improve SEO and user experience. Conducted competitor and market segment research to identify potential prospects and value propositions. Established strategic partnership with Gartner Research to enhance brand visibility and collaborate with analysts to generate prospects and clients. Managed marketing events including Gartner Symposium Expo, Nissan Manufacturing Expo, and company webinars. Achieved a 30% increase in MQLs and grew LinkedIn followers by six times.