Seasoned B2B marketer with over 3years of experience in helping businesses exapnd on their digital marketing, SEO, PPC, and Content strategy to generate qualified leads with higher probability to sales conversion.

Neha Dad

Seasoned B2B marketer with over 3years of experience in helping businesses exapnd on their digital marketing, SEO, PPC, and Content strategy to generate qualified leads with higher probability to sales conversion.

Available to hire

Seasoned B2B marketer with over 3years of experience in helping businesses exapnd on their digital marketing, SEO, PPC, and Content strategy to generate qualified leads with higher probability to sales conversion.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

Hindi
Fluent
Bengali
Fluent
English
Fluent
Korean
Intermediate

Work Experience

Growth Marketing Manager at ProtoPie - StudioXid
November 1, 2024 - June 7, 2024
Managed PPC marketing strategies for Google PPC Marketing targeting global B2B and B2C audiences interested in UX prototyping SaaS solutions. Led SEO optimization for website and blog content to improve organic search rankings. Planned and executed monthly content marketing for lead generation, event promotion, and sales enablement. Created segmented email marketing campaigns and strategized monthly events to boost brand awareness and leads. Focused on target-based growth marketing to increase monthly and yearly MQLs and leads, enhancing website traffic through targeted segment and keyword marketing. Conducted monthly and annual data analysis and reporting on key metrics including website traffic, ad spend, conversions, and ROI. Achieved 76% of Q1 sales target.
Digital Marketing Associate, B2B/B2C Marketing at Nexus Pharma
January 1, 2024 - June 7, 2024
Planned and strategized PPC marketing for B2B and B2C sales on Google (Search & Display Ads), Instagram, and Facebook. Conducted SEO keyword optimization and on-page SEO improvements using meta tags, descriptions, and titles. Managed social media marketing on Facebook and Instagram, defining target audiences and placements with A/B testing. Created monthly marketing reports covering ad performance and sales contributions. Conducted market research and branding strategy for North America, Europe, and Asia regions to assist product distribution and marketing. Collaborated with regional marketing agencies for local content creation, target consumer identification, website management, and campaign performance analysis. Achieved an average monthly sales growth of 29.52% (Jan–Sep) and maintained 19.66% sales growth in the last three months.
Marketing Manager, B2B Marketing at eMoldino
May 5, 2023 - January 1, 2024
Led a team of 5 marketing professionals managing market research, digital marketing, outbound marketing, graphic design, content marketing, and social media. Directed the development and redesign of the company's official website to improve SEO and user experience. Conducted competitor and market segment research to identify potential prospects and value propositions. Established strategic partnership with Gartner Research to enhance brand visibility and collaborate with analysts to generate prospects and clients. Managed marketing events including Gartner Symposium Expo, Nissan Manufacturing Expo, and company webinars. Achieved a 30% increase in MQLs and grew LinkedIn followers by six times.
Marketing Associate, B2B Marketing at eMoldino
May 1, 2022 - December 31, 2022
Created diverse marketing content including blogs, whitepapers, and infographics for the company website and social media. Assisted in producing pilot project reports for clients with data analysis. Supported creation of business proposals including use cases and ROI estimations. Managed digital platforms (website, LinkedIn, and Google) and provided analytical reports on website traffic, ad performance, and keyword results. Conducted keyword research for SEO improvements. Collaborated with media publications for lead generation and brand awareness. Managed content calendar and content syndication schedules.
Marketing Intern, B2C Marketing at BigTen Advertisement
March 1, 2022 - May 1, 2022
Conducted market research and developed digital market strategies for a client targeting the Indian market. Planned and implemented content marketing strategies through active blogging and social media channel management (Instagram, Facebook, Pinterest). Executed SEO strategies using Google Trends, keyword research, and Google Analytics.
System Engineer at Tata Consultancy Services (TCS)
August 1, 2017 - August 31, 2020
Researched global hi-tech startups to identify potential business partnerships for TCS. Led technology alliance projects including partner management and negotiation. Monitored client applications and developed business solutions incorporating partnered hi-tech technologies. Built multiple end-to-end applications involving AR, chatbots, and automation. Conducted technical webinars for clients, partners, and internal teams. Organized major digital hiring events with over 30,000 participants. Developed digital hiring strategies and created technical content for university student engagement.

Education

MBA at Sungkyunkwan University, Graduate School of Business
August 1, 2020 - February 28, 2022
BTech at West Bengal University
August 1, 2013 - July 31, 2017
MBA at Sungkyunkwan University, Graduate School of Business
August 1, 2020 - February 28, 2022
BTech at West Bengal University
August 1, 2013 - July 31, 2017

Qualifications

Fundamentals of Digital Marketing-Google Digital Garage
January 1, 2020 - December 31, 2020
Google Analytics for Beginners
January 1, 2020 - December 31, 2020
Advanced Google Analytics
January 1, 2020 - December 31, 2020
Stukent Marketing Certificate
January 1, 2020 - December 31, 2020
HubSpot Content Marketing
January 1, 2020 - December 31, 2020
Excel Skills for Business
January 1, 2020 - December 31, 2020
ProtoPie 101
January 1, 2020 - December 31, 2020
Fundamentals of Digital Marketing-Google Digital Garage
January 1, 2020 - December 31, 2020
Google Analytics for Beginners
January 1, 2020 - December 31, 2020
Advanced Google Analytics
January 1, 2020 - December 31, 2020
Stukent Marketing Certificate
January 1, 2020 - December 31, 2020
HubSpot Content Marketing
January 1, 2020 - December 31, 2020
Excel Skills for Business
January 1, 2020 - December 31, 2020
ProtoPie 101
January 1, 2020 - December 31, 2020

Industry Experience

Software & Internet, Consumer Goods, Healthcare, Life Sciences, Manufacturing, Professional Services